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Community Highlights: Meet Amy Hackamack of Fit & Well Amy

Today we’d like to introduce you to Amy Hackamack.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started my blog when I was going to school pursuing a degree in exercise science at BYU back in 2013. I enjoyed writing and felt that blogging was a great way to share my knowledge and hopefully help people along the way.

I graduated and got a job as a content writer for a local fitness company and learned a ton about online marketing and social media. I loved learning about digital marketing and how I could improve as a writer and content creator. During this time I also got certified as a nutritionist and began investing more and more into my own blog and personal brand.

By 2019, my small blog had grown into a side hustle and I officially created my business in early 2020. I now get to work full time on my own brand creating health and fitness content to help others and as a virtual marketing assistant.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There were definitely struggles! There are so many things you have to learn when you’re a business owner and it can be overwhelming. Sometimes growth happens incredibly slowly.

Sometimes you make mistakes. Sometimes, you avoid taking action because you’re afraid. You just have to keep trying and never give up!

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I help busy women get fit at home with at-home workouts, wellness tips, and healthy recipes.

I’m proud that my brand has never been about looking a certain way or sexualizing fitness -which is common in my industry. Instead, I teach my readers and followers to work on their fitness because it will help improve all other areas of their life. I try to keep my content and brand uplifting, encouraging, and full of value.

I offer a variety of free and paid content which can all be found on my website: www.fitandwellblog.com.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
I think it really made me realize how important it is to invest in your health and wellness and to never take it for granted. It’s helped me really appreciate my body and health and I hope to help others realize that their body is a gift and being able to exercise is also a gift! It also really enforced the fact you can get fit at home without a gym membership or fancy equipment.

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