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Conversations with Gennady Joel Lipovetsky

Today we’d like to introduce you to Gennady Joel Lipovetsky.

Hi Gennady, thanks for joining us today. We’d love for you to start by introducing yourself.
When I was a rookie bike messenger in the harsh streets of Washington, D.C. I would sit in Dupont Circle reading mountain bike magazines and would be completely awestruck by these incredible pictures of people riding the beautiful red desert.

Upon deciding that the higher education system was not for me, I promptly moved to Northern New Mexico and was taken in by the landscape and artistic energy. I have always worked in bike shops, either part or full-time, and have a Barnett Bicycle Institute Certification.

I pursued a passion for photography, and film at first, then digital. A few years later I was given the opportunity to work as a teaching assistant and then Digital Lab Coordinator at The Santa Fe Photographic Workshops, where I learned photography and digital processes from the best. I grew a photo consulting business for many years but felt I had my mind and heart on that barren desert that I had dreamt about as a young man.

I lived in Moab for a couple of years and ended up building my life and business in Grand Junction, CO. I combine my love of mountain biking with creating social media content and graphic design out of my home studio and my van studio. Many of my clients are in the outdoor industry, but that is expanding outward and I love the opportunity to learn and collaborate.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
I started my current business a few months into the pandemic. I began with a very small amount of capital, but ultimately, I saw the need for the services I provide and invested in the ability to scale those services to several clients.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I create and curate a lot of social media content, I manage several accounts for myself and other businesses. I use my own photographs in many of the posts, one of my passions is to shoot people while they work. Lately, I’ve been doing a lot of graphic design and branding for businesses in Moab.

The thing I’ve become known for lately is a sticker design, whether for business or just someone who has a funny idea. I love seeing my artwork out in the environment, on the back of my van, NEVER anywhere they shouldn’t be.

Any big plans?
My plan is to bring to market my own product line that will feature my own artwork and that of my collaborators. I’m focusing on growing deliberately and making sure I get myself some great clients.

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