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Daily Inspiration: Meet Brandon Richter

Today we’d like to introduce you to Brandon Richter.

Hi Brandon, so excited to have you with us today. What can you tell us about your story?
Entropy Ink is a screen printing company, we print logos and designs on shirts and various other garments using the most common method used today, silk screening. I developed an interest in the arts early on, the earliest of the visual arts I can remember being in a high school photography class, nearly 15 years ago. I knew I wanted to make a living creating, and I think that’s where some realistic seeds were planted. After a failed attempt at a college fitness degree, and a boatload of dead-end jobs, I found myself playing music in bands and refusing to work a 9-5 job.

The music was by no means paying the bills so I decided it was time to put some energy into another creative medium, all the while finding time for music. I can’t recall what exactly drew me to screen printing, but I ended up calling up a few shops with the hopes of working my way up into an art position. I found a small shop that needed an extra hand, and ended up pushing a squeegee for two years. As luck would have it, the company bought out a sports warehouse and expanded. At that point, there was a need for another artist, and I managed to slip into it with an art degree from the University of Youtube.

At this point, it became pretty clear that being an artist at a screen printing shop is a massive responsibility. Anything that goes wrong in the shop can either be traced back to, or corrected by the artist. And to avoid playing telephone with too many people, and misprinting hundreds or thousands of dollars worth of material, it also made sense for the artist to be the main person talking to the sales guys too, which, oh man, the bane of my existence.

Looking back, I learned so much in that short period, and that experience was essential to my growth and getting me to where I am now. But I quickly found myself feeling like I was running the place, without the pay to reflect it. I asked for a raise, and didn’t get it. So I put my two weeks in. I had a close friend, (Blade of Silent Jester, who referred me here) who was working for a company following a New York City based dance competition around the country doing photos and videos. There was an opening, and I got the gig. For over 2 years I was on a flight to a different city every weekend working as a photographer. During the week I was bartending and buying screen printing equipment. I hoarded some gear, and after some hard work, persistence, a global pandemic, and some dumb luck, I’ve managed to be doing this as my only income for about a year now.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I started in July of 2019, some 6 months before a global pandemic. I think it’s said somewhere your first year is your hardest. Mine was no exception. I was still relying on my other jobs to stay afloat at this point. My skills in event work and bartending were damn near worthless come 2020. But I made it through, and the pent-up demand for shirts has been really making up for lost time recently.

Can you tell our readers more about what you do and what you think sets you apart from others?
In short, I put peoples art on t shirts, hoodies, sweat pants, you name it. I guess what sets me apart from other print shops in the valley is I print almost exclusively for musicians and artists, and understand the balance of attention to detail and a tight budget. Not to say if you are a not a musician I won’t be a good fit, but more so that I deal with clients more personally and give a little more advice when needed, something that you are not going to get from bigger shops who are used to doing large quantities. Another thing thing I can do is on site printing, Where I temporarily turn my van into a printing press and come to your event and print on demand. This can help only printing shirts that are bought.

Can you share something surprising about yourself?
Out of high school, I decided to pursue a degree in personal training, which I’m extraordinarily grateful I failed at.

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