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Daily Inspiration: Meet Maisie Lay

Today we’d like to introduce you to Maisie Lay.

Hi Maisie, so excited to have you with us today. What can you tell us about your story?
Urban Honey first started out on Instagram as what you would call a “Closet Account”. This is where I listed all my clothing to sell what I no longer wanted in my closet anymore.

While browsing around on Instagram, I realized that there was an entire community on this platform as well as others reselling clothing. I thought it was crazy! I began researching and learning more about it for almost an entire year and how eco-friendly it is!

Overconsumption is a HUGE issue all over the world and especially in the US. There will always be enough clothing to go around as Textile pollution is the world’s second-largest pollution behind oil. On March 2, 2019, I finally started my Instagram Thrift Shop and began taking it seriously when slow fashion was on the rise.

The Goodwill outlet became my number one sourcing spot right away because not only is it cheaper to source, but it’s everything’s final destination before going into the landfills. I like to think that for every item I get there I am giving it a second chance at life.

I sell items sometimes as low as $3 and am still able to make a small profit. I have also begun upcycling by sewing and painting and making clothing from discarded blankets and fabrics.

The community became so big that if you didn’t stand out in some sort of way, your account wasn’t going to gain much attention. I think I stand out more than most Thrift Shop accounts because I get creative having themed drops as well as killer photoshoots and edits for each one.

In a way, I consider it my art with my creations. Having photography and graphic design in my background came in handy and my account began to take off. In 2019, people started to notice what I was doing and how well it was doing. Many of my friends and acquaintances started their own accounts and gave up after a short time not realizing how difficult it really is. Just because it looks easy doesn’t mean it is!

When you start your own account you are responsible for everything: Taking the pictures, styling, modeling, customer service, shipping, planning, taxes, sourcing, editing, setting up, taking down, storage, creating, and so much more! Finally in 2020 when the world shut down I began supporting myself full time through my account and haven’t looked back since!

I’m so extremely grateful to have built what I have and proud of myself for sticking through it but even then non of it would at all be possible without any of you who chose to support me. I truly could never do it without you but most importantly THANK YOU for choosing slow fashion and shopping from any small businesses even if it’s not mine.

I also would like to thank the warm welcome to Utah as I just moved here from across the country where I’ll be getting married this summer! It just goes to show you that if you want something bad enough and are a hard worker and understand that success is earned and not given that you can make even your wildest dreams come true!

Hopefully, I’ll see you slide in my DMs or meet you at a pop-up this summer!

xoxo, Maisie x Urban Honey (@urbanhunnies),

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Difficult customers. Working all or any time of day. The risk of not being able to sell what was bought. Post office prices going up. Getting my Venmo account disabled for using it for business. TAXES ARE HARD.

Printers/technology not working. Getting ghosted by customers every day. Putting a lot of work in a shoot or drop and not liking it or not getting the result you wanted.

Just to name a few LOL.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Artist/Creative/Sustainable/Thrift Shop.

I feel like I answered this in the first question but I can elaborate more if you’d like!

Although we are mostly talking about my Instagram business I dabble all over the place that allows me to be my own boss: Photography, Interior Design/Decorating, Graphic Design, my Thrift Shop, Personal Stylist, Pet Sitting, and even own a themed airbnb or a haunted house someday – a girl can dream!

I would also love to get into Event Planning in a sort, however, I have yet to make any friends here since moving to Utah.

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
I love Pinterest which gets my outfit ideas and creative mind flowing!

Murder with my Husband and Crime Junkies are my two favorite podcasts that keep my mind busy while working and has helped me learn a lot – while also making me wish I went to school for criminal justice to become a forensic photographer!


  • Secondhand clothing at reasonable prices.
  • Photoshoots starting at $100

Contact Info:

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