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Exploring Life & Business with Whitney Cook of Goldie Ray Co

Today we’d like to introduce you to Whitney Cook.

Hi Whitney, thanks for joining us today. We’d love for you to start by introducing yourself.
In high school, I had the opportunity to work at a local boutique which inspired me to start my own clothing boutique. A few years later I shared my dream with my husband to start my own clothing shop but it seemed so distant. After doing some research we realized just how possible it was for us to start. We were recently married and didn’t have much to start with so we invested about $400 dollars of our savings into the products, got a business license, and set up a website. From there social media, word of mouth, and also local pop up shops have had a big influence on growth.

We all face challenges, but looking back would you describe it as a relatively smooth road?
If I knew just how difficult and time-consuming it would be to run a business I honestly don’t know if I would have done it. At the time I thought it would be a great side hustle for me, especially as a stay at home mom. Turns out that running a business and being a mom is much harder than I ever realized. Each day I’ve needed to put time into my shop whether it’s making content, posting on social media, responding back to messages, fulfilling orders and finding ways to get my name out there. Most days take quite a bit of multi-tasking while taking care of my young kids. Having a business in Utah can feel very intimidating because of how many entrepreneurs there are, It is easy to start comparing yourself. The biggest piece of advice I would give to someone wanting to start a business is you MUST put your entire heart into it. People will feel the passion you have and that will attract your customers.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Goldie Ray is all about offering unique & trendy clothes that are both functional and comfortable at an affordable price. The best part of fashion is being able to express who you are. We want you to put on our clothes and feel even more like yourself. Life is too short to not wear clothes that make you happy!

What are your plans for the future?
My future plans with Goldie Ray is simply to keep growing. Sharing my passion for fashion with other women while also providing unique and fun clothing at an affordable price. One day I would love to have my own space whether that is a storefront or a warehouse with employees.

Contact Info:

Image Credits
Ashton Carter | @the.ash.carter

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