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Inspiring Conversations with Ruby Straaten of Red Canyon Events

Today we’d like to introduce you to Ruby Straaten.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I had my first event experience 6 years ago in my junior year of college when I helped a friend with their annual karate tournament. I was responsible for organizing and hosting the entire tournament.

From there, my love of the event industry blossomed and I got an internship shortly after that. During this internship, I was the event planner for a small local business in Utah. I organized and planned events such as game nights, 50-mile walks, and formal dinners.

My mentor and boss at the time coached me on how to plan the perfect event and I learned what details were important in planning a variety of events.

When I graduated from college with a Bachelor’s Degree in Business Management, I left my internship and got a job working at an Event Venue. I organized and managed events as large as music festivals to small events such as micro weddings.

However, I felt that something was missing, as I wasn’t directly planning the events like I had in my internship. In October of 2021, I left that job to build my own business and focus on what I love the most, which is the planning of weddings and events.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I don’t think that starting a business is ever smooth. There is always trial and error with starting something new. While I do have a business degree, I really struggle with marketing.

Getting my name out there and building up reviews and a good reputation on my own takes some time.

We’ve been impressed with Red Canyon Events, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I specialize in logistics and day-of management for events. A lot of my clients tell me that my packages are straightforward and easy to understand for someone that doesn’t know about the event industry.

I am extremely detail-oriented and I am able to approach problems that occur during the event with a level mind and look at them from different angles to fix the problem. I am very proud that my brand is inclusive of everyone. An event isn’t too out of the box, you just need to have the right vendors to put it together.

I pride myself on the fact that I am able to take on events that are out of the norm. I want your readers to know that I am easy to work with and will help you get the event you’ve envisioned. I have three set packages, but as each event is different and has different needs, I do offer custom packages.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
While I was extremely fortunate to get the internship where I learned how to properly plan and execute events, (which grew my love of event planning), my business is successful because of the hard work, networking, and passion that I put into it.

Pricing:

  • Day of Coordination – $872
  • Partial Planning – $2052
  • Full Planning – $3282

Contact Info:

Image Credits
Haley Thomas Photography

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