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Life & Work with Matt Gonzalez

Today we’d like to introduce you to Matt Gonzalez.

Hi Matt, thanks for joining us today. We’d love for you to start by introducing yourself.
For as long as I can remember, I have loved technology. Back in 2008, the world looked completely different from today, but it was an exciting time for personal technology. The iPhone was just released, social media gained popularity, and sites like YouTube started to take off.

I was in high school at the time, but my love for this new technological development had me searching for as much information as possible. I quickly landed on YouTube as the best place to see the changes happening in the space. After watching it for a few months, I decided to try it myself. I made a YouTube channel, recorded a video, and posted it. I’m still not sure why I did it.

It wasn’t for fame or money; that wasn’t a thing online back then, but it put me on a track that completely changed my life. After posting that first video, I never stopped. Every week, I kept posting. The videos were terrible, admittedly, but as I continued, they got better. I saved up to buy better equipment, created a set in my bedroom, and slowly started to grow an audience. That persistence opened doors I never thought possible.

In college, I was offered a full-time position with the website MacRumors, which covers the latest news about Apple. That day I went from making videos in my bedroom to making videos for a living. I am now the Creative Director for JFL Network, which runs two YouTube channels totaling 2 million subscribers.

And in the evenings, my love for creating videos is still there, and I still run my channel, but I have focused more on the filmmaking side, creating videos with a story.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
When you create content online, nothing is ever perfect. Can I say I ever struggled? Sure. At the same time, I am working a dream job that many would love to do, so I have always kept that perspective.

The main struggle is knowing I put so much work into a project but ultimately having little control over its performance. The audience could love it.

The audience could hate it. Over the years, I have learned tips that make the process more predictable, but it is still a gamble every time I hit the publish button.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am an online filmmaker covering the latest in consumer technology. It started as smartphones and computers but has evolved into more, including the latest EVs.

I pride myself on creating concise content that delivers the information you need to know without rambling on. And while doing that, I try to have the best visuals possible.

Over the past few years, I have learned how to merge technology and filmmaking, resulting in entertaining content that is as informative as possible.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Nothing ever stands still in the tech space. It’s almost impossible to imagine what the world will look like in a decade, but the most significant change will likely be our interconnection with the internet.

Companies like Meta and Apple are racing to create AR and VR experiences that let us live on the internet. It sounds scary, but this seems to be the next frontier. I do think these technologies will open up a new world for storytelling.

Right now, my videos are two-dimensional; you sit back, relax, and watch. But what if I could tell a story that you physically experience? The technology isn’t there quite yet, but it’s coming faster than we think.

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