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Life & Work with Necia Emery

Today we’d like to introduce you to Necia Emery.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Born in Utah and raised in good ol’ Park City. I’ve always had a deep love for wildlife, the mountains, and my girls – Luni & Roo!

How Luni & Roo was born: This small business started five years ago as a little hobby up at our cabin in Mt Aire, Utah…

My girls are my everything. Just ask my husband how psycho I get. They’re spoiled beyond belief and get away with anything. They’d get new toys, beds, treats, and collars weekly. I remember coming home many times and Roosters collar somehow magically came off and she’d completely shred them for a good pastime (those & all my favorite rugs). How could I blame that face? I didn’t.

One day, I came home to a shredded little gem (collar) and decide it couldn’t be that hard to fix. I slowly started repairing and creating all kinds of new pup gear for them. It was something I absolutely love and put tons of energy into. The girls test and model each and every collar, bandanna, and bed.

I needed something I could create and control after almost a decade of struggling with severe infertility. This small business has been so therapeutic over the years… the sewing, designing, markets, and back end keep my mind and body busy. This was so good for me and helped keep my mind right. I’ve been through some really tough times but I’m a big believer in turning the struggle into something beautiful. Luni & Roo and my son are shining examples of that.

My little hobby has slowly transitioned into something more and we couldn’t be more thrilled! We now partner with Nuzzle & Co and donate proceeds of every sale directly to them. Even though we don’t have much, we strongly believe its import to give and help others however we can. It makes us happy to know we are helping animals while doing something we absolutely love. The creation and inspiration all comes from my baby girls (Luni & Roo).

Now-a-days Luni & Roo, and their sister Joey (our pet squirrel), are happy to announce they finally have a baby brother, Nash! And they all share one thing in common; they aren’t biologically mine, but they are loved just the same and with my whole heart.

Hats off to the fighters, go-getters, and the people delt a sh*tty deck but carry on making the most of it anyway. Hats off to the people who’ve had to carve the way when the way wasn’t paved. Hats off to the people that consistently make mistakes and learn more from them than any college education.

Hats off to all the small business owners and creators… It’s not easy, but it’s totally worth it.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
I’ve had to teach myself everything from scratch; the collars themselves, marketing, social media, and the whole business side of things. I had no knowledge of anything prior to starting… I’ve had to learn everything the hard way through trail and error.

My favorite quote; “The people whom I love and admire for their strength and grace didn’t get that way because sh*t worked out. They got that way because sh*t went wrong, and they handled it. They handled it in a thousand different ways on a thousand different days, but they handled it.” — Elizabeth Gilbert.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
We now partner with Nuzzle & Co and donate proceeds of every sale directly to them. Even though we don’t have much, we strongly believe its import to give and help others however we can.

It makes us happy to know we are helping animals while doing something we absolutely love. The creation and inspiration all comes from my baby girls (Luni & Roo). All of our pet gear is handmade locally

So maybe we end by discussing what matters most to you and why?
It’s most important that we are able to give back and help animals in need. This business started because of my deep connection/passion for all animals and we’re dedicated to making a difference.

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