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Meet Tacee Theobald of Cookie Love

Today we’d like to introduce you to Tacee Theobald.  

Hi Tacee, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
Growing up, I always love baking. I never would have imagined it would later become my profession. My passions & interests are so broad, and I’ve ventured in many different directions career-wise. I graduated from the Skin Science Institute in 2010 and worked as a Master’s Esthetician & Laser Technician for a few years. I then finished my Elementary Education degree at Utah Valley University in 2014 and became a 2nd-grade school teacher for 4 years. After having kids, I decided to quit teaching and be a stay-at-home mom. During that time, I also became a children’s author and now have three self-published books. I had no plans at all to jump into the food industry until my daughter’s doctor suggested she try a dairy-free/gluten-free diet to help with her autism concerns. I, coincidently, had also developed food allergies just a couple of years prior and was supposed to be eating a dairy-free, gluten-free diet, as well. I never changed my eating habits when I was diagnosed with food allergies because I had no clue where to start or how to do it. But once my little girl was put on the diet, I knew I had to get it figured out and join her. For her 4th birthday, shortly after changing her diet, I searched around for a cake, doughnuts, cookies, cupcakes… anything I could use as a treat for her birthday party and could find NOTHING. This really inspired me to create my own yummy treats. And that’s where my home-bakery journey began. 

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
To be honest, it’s been a pretty smooth road! I’m very lucky. It’s been super fun, exciting, and rewarding all at once. I love that this job allows to me to stay home with my children, eat yummy treats, use my creativity, help others, and make money. I get that struggles are a part of life, growth, & success. And I’ve DEFINITELY gone through many life struggles. But when it comes to my home bakery, everything has just seemed to work out. I’d say the only frustration is when it takes me 30 attempts to master a recipe. But it’s all worth it in the end and just part of the job. 

Alright, so let’s switch gears a bit and talk business. What should we know?
I run a home bakery that is completely gluten-free and vegan (no dairy or eggs). Once in a while, you can find a cookie or cupcake somewhere that offers one or the other (gluten-free OR dairy-free), but rarely both. The limited options are a serious struggle for people with food allergies or Celiacs disease. After mastering a couple of cookie recipes that accommodated my allergy restrictions, I just knew I had to share them with all the other people in the area who deal with food allergies and can’t find yummy treats. This pushed me to create even more recipes so that I could have a variety of cookie flavors to offer others. Once I accomplished that (about 3 months later), I quickly got my food handler’s permit, and business license created a website, and just hoped for the best. I am so grateful for Instagram and for kind people who helped spread the word because I immediately had people placing orders and leaving me the sweetest messages thanking me for filling this need. I was very caught off guard by how quickly and easily things worked out, but I am so very grateful they did and am having so much fun creating more and more fun recipes to share. 

Can you talk to us about how you think about risk?
I definitely would consider myself a risk-taker! I’ve tried so many different things and have always just “known” that if things don’t work out, that does NOT mean I failed. Every “failure” is a learning experience, growth, and one step closer to success. I believe everything happens for a reason if something doesn’t work out, it’s because something better is waiting. But if you don’t take risks and try new things, how do you get any closer? I have put so much time and money into things that didn’t stick, but I know that’s just part of the journey, and I never live with regrets. When trying to figure out all of the cottage food laws and sanitization protocols and packaging and everything that went into starting the cookie business, one of my siblings asked, “Is it even worth it?” I specifically remember saying, “Yes! Even if it doesn’t work out in the end, it’s worth it. I’m learning and growing, regardless.” But it DID work out, fortunately. So, it was a win-win for me! 

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