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Rising Stars: Meet Carolina Calbimonte

Today we’d like to introduce you to Carolina Calbimonte.

Hi Carolina, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
My name is Carolina Calbimonte, I was born and raised in a beautiful city in Santa Cruz, Bolivia. I came from a big loving family of ten. When I was 20 years old, I met my husband Carlos Calbimonte and dated him for two years before moving to Utah to marry him in December 2012. My first goal, like many immigrants, was to learn the language and the culture so that one day I may find a good job and start my new life in Utah.

I will say it was hard to adjust, but I was determined to do it 6 months before I became eligible for the work permit. I wasted no time and took two semesters of Intensive English classes at Utah State University. Then I started working at Deseret Industries until I had my first baby girl Brianna in 2015, and my second baby girl Quinn in 2018. In 2019, I started working again in a manufacturing company on a graveyard shift.

I was comfortable with good pay but not happy at all in this job. There were lots of prejudice just for being Hispanic, brown, and a woman. I felt out of place most of the time where I worked. During the pandemic in 2020, when everyone was isolated, and businesses were struggling, it was a defining moment in hard times when I realized that I needed to change my situation. I needed to do everything in my power to find a better job that I enjoy and help others with the same challenges I faced.

The timing was perfect, August of 2020, I started to work for Cache Valley Media Group as a Marketing Sales Executive and On-Air personality on the Spanish Radio JUAN 97.3 Fm. I helped use my experience and my voice to reconnect with the Latino community through Radio. I found ways to share our language and culture with the whole community of Cache Valley and convey that feeling of home. I help many local and non-local businesses with their marketing needs in Cache Valley Media Group.

We provide effective advertisement solutions depending on the client’s needs and use different marketing strategies like Radio and Digital advertising. The best part of working with my clients is the relationships we create with them and seeing their businesses grow through the years. In 2021, I started to organize large events in Cache Valley twice a year, like The Cinco de Mayo in May and The Latino Festival in September.

During these events, local businesses and the whole community come together to celebrate the Hispanic Culture. These events give us the opportunity to share our language, folklore, and traditional food from different countries. Every year more businesses and organizations want to be part of these events, which means we live in a wonderful and welcoming community.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
The biggest challenge was feeling out of place because of the language, gender, and cultural barrier along the way. Many doors were closed for the same reason, but many other doors were waiting for me to knock on.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Most businesses want their brands to be known, but their struggle is where to start. I help them with their marketing needs, providing them with effective advertisement solutions such as radio advertising, digital advertising, or both. My specialty is working with the Latino community and it is what makes me so proud.

It is this pride that I decided to organize Latino events, like The Cinco de Mayo and The Latino Festival in Cache Valley. These events allow us to share our culture, but also help small Latino businesses to be known in the community. People know me as the radio girl because I’m the radio host on the Air, Lunch with Carolina on JUAN FM. I connect and share information with my community through radio.

I’m also known as the food lady since I started to work this year in February as a nutritional ambassador for the USU extension program, Create Better Health. We help families in my community to create healthy choices for their families through free nutritional classes and activities.

Are there any important lessons you’ve learned that you can share with us?
I learned that you need to go through hard experiences to find that special purpose in your life. Sometimes we can miss that opportunity when we prefer to be complacent to avoid those undesired experiences.

I recommend keeping going and breaking all those barriers trying to stop you from finding that purpose. I always like to keep in mind when facing these challenges that the doors that can open when we succeed, can help open many doors for others in the same struggle.

We are in it together.

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Image Credits

Paola Johnson

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