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Rising Stars: Meet Garrett Glauser

Today we’d like to introduce you to Garrett Glauser.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started this business after selling my dream car a 1987 BMW 325i that I restored. I sold it because I wanted to pursue my biggest dream, starting my clothing brand, Attruce. Ever since I was little I was always designing clothes, shoes, cars, anything I could get my hands on I wanted to design.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
It definitely hasn’t been a smooth road, but it hasn’t been terrible either. I believe that attitude is everything and if you can look at an obstacle with a positive attitude it doesn’t have to be earth shattering. I would say that the biggest obstacle that I’ve had to overcome so far is money. Like any small business, especially a clothing business, how do you persuade and prove to your customers that your company and brand deserves their hard earned money? I’ve always gone back to attention to detail.

Appreciate you sharing that. What else should we know about what you do?
I was born in Morgan, Utah in 2000. I grew up visiting Ogden for everything we needed. It made me fall in love with our mountains here. I am going into Digital Media Advertising at Weber State University. I love creating graphics, social media posts, videos, and photos, as well as painting, drawing, and other artistic mediums. Being creative every day has always been a goal for me, no matter how it turns out good or bad, creating every day keeps you a kid at heart.

Are there any important lessons you’ve learned that you can share with us?
Be patient, be consistent. The product doesn’t have to be perfect or polished, it just has to be you. If you look at our website and what we offer nothing is revolutionary, they are pretty basic but high-quality shirts, jackets, and hats. I make what I would like to wear, therefore I wear everything that I make. But over the course of the last year I have definitely got a lot of lessons, and a tad more money that I can put into making products that everyone can enjoy at an affordable price point.


  • $25 shirts
  • $25 hats
  • $30-$60 jackets/hoodies

Contact Info:

Image Credits
Garrett Glauser

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