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Rising Stars: Meet Payton Tomicic of American Fork

Today we’d like to introduce you to Payton Tomicic.

Hi Payton, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
It started when my husband surprised me with Winston for Valentine’s day. I was immediately obsessed with my adorable new puppy. My husband suggested that I create him an Instagram to share all of the photos I was taking. I really fell in love with the art of sharing our interests from the perspective of my dog and I. Since then I have continued to post and create content to share all of our amazing experiences to show all of the things that you can do with your dog especially outdoors.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Creating content on social media is incredibly difficult. Every few months the algorithm adjusts and all my hard work gets hidden within the algorithm. It takes a lot of time and effort to get your story and content out there.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am known for being the crazy lady who created an Instagram for her dog. I do photography of my dog and tell the story of our lives and the different things that we go and do. I recently had a video of Winston and I rappelling hit 1 million views. It is so fun to meet people who are also just as obsessed with their dogs and see them taking their dogs out for new experiences.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
With social media, it will always be something that is around. I can see a shift in focus from photography to videography. I think we will see our social media outlets being more focused on short video creation.

Contact Info:

Image Credits
Payton Tomicic
Brayden Tomicic
South Valley Photo

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