Today we’d like to introduce you to J.r. Jackson
Hi J.R., it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’ve been a serial entrepreneur ever since I turned 18 and decided a regular job wasn’t for me. Over the years, I’ve owned a range of businesses—from network marketing to restaurants and service companies—and each venture taught me something new about innovation, hard work, and customer service.
In 2013, I spotted a gap in the market for edgy, high-quality jewelry—particularly skull-themed pieces that let people stand out. That’s how SkullJewelry.com came to life. We started small, but our passionate community quickly took us global. Today, we’re proud to have served over 170,000 customers worldwide, with more than 17,000 reviews averaging an incredible 4.88-star rating. We offer over 12,000 designs, making us the world’s #1 destination for skull jewelry.
A big part of our success is how we treat our customers: any order placed before 2 p.m. (Mountain Time) from Monday to Saturday ships out the same day. That commitment has earned us a loyal following and proven that when you pair a unique product with top-tier service, people keep coming back. I’m excited to see where we can go next as we continue to expand our designs and uphold the fast, reliable shipping that sets us apart.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like most entrepreneurial ventures, SkullJewelry.com didn’t reach success without navigating a few bumps in the road. Early on, we faced challenges juggling inventory—especially as our customer base exploded faster than we ever anticipated. Figuring out which designs would resonate best with our growing community was a constant balancing act of guessing trends, analyzing sales data, and listening to customer feedback.
Shipping quickly became another hurdle: we’d set the bar high with our same-day shipping promise, but delivering on that consistently meant revamping our entire fulfillment process. We had to refine the way we stocked items, train our team, and streamline our warehouse setup.
Then there’s the challenge of competition. When you launch something that garners attention, you can expect others to try to replicate your success. We learned to stay nimble, consistently innovate our designs, and maintain that personal touch in our customer service—because it’s hard to beat a brand that’s obsessed with making customers happy.
All of these struggles taught us how to adapt without compromising our vision. Today, I’m proud to say those tough lessons helped shape SkullJewelry.com into a smoother, stronger operation, and we continue to evolve with every bump in the road we encounter.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
At SkullJewelry.com, we specialize in bold, edgy jewelry with a focus on all things skull-related—rings, bracelets, pendants, and more. Since we launched in 2013, we’ve grown to carry over 12,000 unique designs, making us the world’s #1 destination for skull jewelry.
Our mission is simple: help people express themselves through pieces that make a statement without compromising on quality or affordability. What sets us apart? For starters, we ship every order placed before 2 p.m. (MT) the very same day, Monday through Saturday. It’s one of the ways we deliver a consistently great experience and why we’ve earned over 17,000 reviews with an average 4.88-star rating.
I’m especially proud of the community we’ve built around our brand. We’ve served more than 170,000 customers around the world, from hardcore bikers to weekend rockers to anyone who loves standing out. At the end of the day, we don’t just sell jewelry—we provide a platform for self-expression, backed by fast shipping, top-notch service, and designs that truly resonate with our customers.
Do you have any advice for those just starting out?
My biggest piece of advice: keep it simple, and stay focused. As an entrepreneur, it’s easy to chase every new idea, but the real challenge is zeroing in on your core goal and perfecting it. Don’t try to be all things to all people—figure out what you do best, then do it better than anyone else.
Second, build a great team and give them the right tools. Whether it’s streamlining your shipping process or maintaining a solid customer service policy, having people who genuinely care about the mission is a game-changer.
Finally, be prepared to pivot. The market moves fast, trends come and go, and what worked six months ago might not work tomorrow. Stay alert, adapt quickly, and never lose sight of the fact that customers are the heartbeat of your business. If you take care of them, the rest has a way of falling into place.
Contact Info:
- Website: https://skulljewellery.com/
- Instagram: https://www.instagram.com/skulljewelry/
- Facebook: https://www.facebook.com/myskulljewelry
- Twitter: https://twitter.com/myskulljewelry
- Youtube: https://www.youtube.com/@skulljewelry
