Today we’d like to introduce you to Erika Chavez.
Hi Erika, so excited to have you with us today. What can you tell us about your story?
My journey in the world of social media started at a young age, when I was just 12 years old. I was given the incredible opportunity to model for El Corte Inglés, a popular retail store in Spain. It was during this time that I discovered my passion for beauty and fashion.
After high school, I began collaborating with local photographers, which turned my love for photography into a serious hobby. This experience further solidified my interest in the creative side of media. I went on to college and majored in international business, which gave me a solid foundation in marketing and strategy.
After college, I started working in the sales department at Nu Skin. However, I soon realized my true calling was in marketing and was able to transition to a social media manager role. It was here that I finally was able to bring together all my interests, hobbies, and knowledge to build a career.
Ultimately, after having my own children, I began to see social media as an opportunity to be more present in their lives while still pursuing my career. This led me to pivot and start my own journey as a content creator, which has allowed me to spend more time with my family while continuing to do what I love.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it has not been a smooth road. A major challenge has been balancing my career with family life, especially now as a mother of three. I’ve had to become much better at time management and planning. In addition, the ever-changing nature of social media makes it a struggle to create engaging content in an increasingly saturated market.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a content creator specializing in fashion, beauty, and health. I create content around a wide range of topics, including outfits, makeup, accessories, and general wellness with a focus on supplements and exercise. As a homeowner, I also enjoy sharing DIY videos to connect with my audience on a more personal level.
I am most proud of the opportunity to collaborate with top brands in the personal care space, such as Bed Head, Lulus, Ponds, and Lancôme. Working with these well-known brands has been a significant milestone in my career.
What truly sets me apart is my unique style, personality, and look, which allows me to connect with my audience in an authentic way. I’ve found that my individuality resonates with people and helps me stand out in a crowded digital landscape.
Is there something surprising that you feel even people who know you might not know about?
What people might find surprising about me is that despite being a health and wellness advocate, I have a huge love for sweets! Pastries, cakes, and chocolates definitely have a special place in my heart, and I believe that finding a balance between healthy habits and enjoying your favorite treats is the key to a happy and sustainable lifestyle.
Contact Info:
- Instagram: https://www.instagram.com/byerikamichelle
