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Story & Lesson Highlights with Madi Roberts of Salk Lake City

We recently had the chance to connect with Madi Roberts and have shared our conversation below.

Hi Madi, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What makes you lose track of time—and find yourself again?
Music. I play guitar and sing and it’s a very important part of my life. Music has always been a way for me to communicate. Lots of artist write music that relates to certain parts of my life and I’m always jealous of how that artist is able to communicate what I am struggling with. It strikes a very emotional chord and I like that something is out there that I relate to. Music is very moving and beautiful and hearing it come to life is very special. A lot of my own art is inspired by music.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Madi Roberts, and I’m the owner and lead photographer of MadRob Photography—a bold, fashion-inspired portrait and event photography brand based in Utah. With over six years of experience, I specialize in creating editorial-style imagery that empowers people to feel like the main character. My work blends moody tones, raw emotion, and high-fashion flair, whether I’m capturing a wedding, a concert, or a personal portrait session. MadRob Photography isn’t just about taking beautiful photos, it’s about helping people see themselves in a whole new light and creating unforgettable moments that feel worthy of the spotlight.

Okay, so here’s a deep one: Who taught you the most about work?
Oh easy. That would be my parents. My mom taught me how important it is to love what you do. To be happy to go to work. And to be passionate about your career. She taught me that life is too short to dread your job. So from a young age, I knew I wasn’t going to settle for a mundane job. I was gonna find something that brings me joy!
And my dad taught me that if I work hard, I can make anything happen. He always told us that we were capable of greatness. That we are strong, determined people and if we put in the work, then we can make our dreams a reality. Whenever I want something, I go fight for it and I owe that to my dad.

What have been the defining wounds of your life—and how have you healed them?
What a powerful question.
I expect a lot from myself. I’m the nicest person on the planet to everyone else but myself. There was a time in my life that I didn’t feel like I was making anyone proud and thought I would help those around me by just not existing. It was a very dark time for me and I felt I had no place in this world.
Thankfully I have an amazing support system who got me the help I needed and I learned that I have purpose in this life and that even if it’s not at the pace I want, it is still there and things will happen the way they need to happen. I learned I was valuable and I slowly learned to love myself again. Photography was a great tool for me to heal because I started taking self portraits and I was getting a visual representation of myself and seeing that I was beautiful and that I was worthy of life. And I hope to make others realize that as well!

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
Yes and no haha. I try my very very best to be 100% me. It’s taken a long time but I truly love the person I have become. I’m not perfect but I love who I am and I’m excited to keep growing and learning. But there are things about me that I don’t love sharing and that I will try to hide from others. I don’t love admitting this but I do care about what others think of me. It’s a core belief that I am trying to work on. But I do have a fear that if I be myself in front of everyone, more people than I would like to see will walk away. And that’s hard for me to grasp. But it’s something I’m working on. I feel like I’m 90% myself to most people. But there is 10% I’m still waiting to be brave enough to share.

Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
All I could ever ask for when it comes to my legacy is that I was helpful to others. I want to be known as the photographer that created art with people. Who made others feel like models. Who helped someone find their confidence. Who helped people feel worthy. I want to be remembered as someone who cared and who fought for happiness and love. My photography is a way for me to show the world how much beauty is surrounded by it

Contact Info:

Image Credits
MadRob Photography

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