Today we’d like to introduce you to Rachel Roberts.
Rachel, we appreciate you taking the time to share your story with us today. Where does your story begin?
My career began in the fast-paced world of startups, where I thrived on energy, collaboration, and creative problem-solving. Over the years, I worked in marketing and sales roles at companies like Real Salt Lake, Loveland Innovations, and JobNimbus before eventually stepping into the role of Vice President of Marketing at Solo. Working in these dynamic environments taught me how to build brands from the ground up, lead teams through rapid growth, and create meaningful connections through strategic storytelling. But somewhere along the way, I discovered —I absolutely loved events. I realized I had a natural talent for envisioning a space, bringing it to life with design, flow, and décor that made people feel something. After experiencing my third layoff during a round of company-wide reductions, I decided it was time to channel all that experience and creativity into something of my own. That’s when I founded Mountain Events Company—a place where I could blend my marketing background, passion for people, and love for creating unforgettable experiences into one purpose-driven venture.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Absolutely not. In the beginning, I had a lot of doubt—could I really do this? Could I turn this passion into something sustainable and make a real living from it? I’ll admit, I dragged my feet at first, second-guessing every move. But with my husband’s constant encouragement and the inspiration I found in friends who had started their own businesses, I finally pulled up my big girl pants and decided to go for it. And once I did, things started to click—one opportunity, one event, one relationship at a time.
As you know, we’re big fans of Mountain Events Company. For our readers who might not be as familiar what can you tell them about the brand?
What Should You Know
Mountain Events Company was born from a mix of passion, resilience, and creativity. After years working as a VP of Marketing in the fast-paced startup world, I realized my favorite part of every campaign or launch wasn’t just the marketing—it was the event itself. I loved bringing people together, designing spaces that told a story, and seeing genuine connection happen in real time. That passion became the foundation for Mountain Events Company.
What We Do & Specialize In
We specialize in corporate events, trade shows, and brand experiences that leave a lasting impression. From strategy and planning to design and execution, we handle every detail with precision and heart. Whether it’s an intimate executive retreat, a large-scale holiday celebration, or a show-stopping booth at a major conference, our goal is always the same—create events that feel effortless, elevated, and unforgettable.
What Sets Us Apart
What sets us apart is our blend of marketing strategy and creative design. We don’t just plan events—we help companies communicate their story through every touchpoint of the experience. Our background in marketing allows us to think beyond the logistics and focus on the brand message, ensuring each event aligns perfectly with your company’s goals. And on the human side, we bring warmth, authenticity, and true partnership to every project.
What We’re Most Proud Of
Brand-wise, I’m most proud of the reputation we’ve built for trust and transformation. Clients know that when they work with Mountain Events Company, they’re not just hiring a planner—they’re gaining a partner who cares deeply about the success and meaning of their event. We’ve grown organically through relationships, word of mouth, and repeat clients who keep coming back because they know we deliver.
Any big plans?
Looking ahead, my vision for Mountain Events Company is deeply personal. I’m building a business that not only supports my family but also allows me to show up fully—as both a mom and a professional. I want to create a company that reflects balance, purpose, and heart, where success isn’t measured just by growth charts, but by the quality of relationships and the joy we bring to others.
My goal is to build a brand people love working with and trust—one that feels genuine, dependable, and inspiring. I see Mountain Events Company continuing to grow into a recognized name in the corporate and event world, known for creativity, integrity, and an unwavering commitment to excellence. Most of all, I want this company to stand as proof that you can build something meaningful, beautiful, and sustainable—without sacrificing the things that matter most.
Pricing:
- For a full service: is 15% of your total overall event budget.
- For Marketing Services it starts at $80 an hour.
Contact Info:
- Website: https://mountaineventsco.com
- Instagram: https://www.instagram.com/mountaineventscompany/
