We’re looking forward to introducing you to Nicole Hoschouer. Check out our conversation below.
Hi Nicole, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What is a normal day like for you right now?
Right now, my days are a blend of creativity and motherhood, all unfolding from home. Mornings start early with getting my older daughter ready for school and out the door. After drop-off, I’m home with my younger daughter for a few quieter hours. This is usually when we play, I squeeze in a workout, tackle household tasks, and sometimes weave in a bit of work while she plays nearby.
After lunch, she heads to preschool, and that’s when my workday really clicks into focus. With both kids at school, I dive into my most important design work, spending a few solid, uninterrupted hours creating, strategizing, and bringing client brands to life.
In the late afternoon, the laptop closes and family time begins. My husband and kids come home, and the rest of the day is filled with dinner, connection, and bedtime routines. It’s a full, sometimes chaotic, but deeply meaningful rhythm, and one that I’m learning to embrace in this season of life.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Nicole — the designer behind Wild Ginger Creative. The name? It’s a nod to my naturally red, wildly curly hair. While I wouldn’t call myself particularly wild (introvert here), my hair has always had a mind of its own — and that same spirit shows up in the creative work I do.
With a degree in art history and a background in museums, galleries, and marketing, my path to graphic design wasn’t exactly direct — but once I found it, I knew I was home. Now, I help small businesses bring their brands to life through thoughtful, personality-packed design.
When I’m not crafting logos or building websites, you’ll find me tending my garden, trying a new watercolor tutorial, or spending slow, sweet moments with my husband and our two daughters here in Salt Lake City.
Amazing, so let’s take a moment to go back in time. What relationship most shaped how you see yourself?
The person who has most influenced how I view myself is my husband, Dave. I’ve always been shy and introverted. I had close friends, but I didn’t date much and often struggled with confidence or feeling comfortable taking up space.
Knowing him gently shifted that. Through his steady belief in me, I started to see myself as worthy of attention, capable, and confident in ways I hadn’t before. That change didn’t happen all at once, but it reshaped how I move through the world and eventually gave me the courage to start my own graphic design business.
Because of that influence, I now approach both life and work with more trust in myself. I’ve learned that being quiet or introverted isn’t a weakness, it’s a strength. It allows me to listen deeply, create thoughtfully, and build brands that feel genuine and intentional.
Was there ever a time you almost gave up?
Early in my journey, I had a client who didn’t connect with any of the logo concepts I created. I had to completely start over, and as a lifelong people-pleaser, it was genuinely devastating. I remember seriously questioning whether I was cut out for this kind of work at all.
Instead of giving up, I took a step back and treated it as a learning moment. I carefully examined my client intake and discovery process and made thoughtful changes so I could better understand my clients’ visions before ever opening a design file. That experience ended up strengthening my business in a lasting way.
I haven’t encountered that situation again, and even if I did, I now know I have the tools, confidence, and perspective to handle it. What felt like a breaking point became a turning point.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
One belief I’m deeply committed to is what I call quiet confidence, the idea that you don’t have to be loud to be seen. As an introverted business owner, I’m still learning how to show up, market myself, and grow a business in ways that feel authentic rather than performative.
I don’t have it all figured out yet, and I’m okay with that. What continues to reinforce this belief are the clients who have found me, trusted me, and chosen to work with me without me needing to shout for attention. Their trust has built my confidence over time and reminds me that there is space for thoughtful, gentle, and intentional voices in business.
No matter how long it takes, I believe that presence doesn’t require volume, and visibility doesn’t have to come at the cost of who you are.
Okay, so before we go, let’s tackle one more area. Are you tap dancing to work? Have you been that level of excited at any point in your career? If so, please tell us about those days.
I truly do love my work. I haven’t felt this excited about my career since college, which was about sixteen years ago. Back then, I worked in art museums and felt genuinely proud and energized by what I was doing.
Over time, I drifted into more corporate, business-focused roles. They were solid jobs, but the spark just wasn’t there in the same way. Stepping back into a creative, art-centered career has felt like returning to my roots.
Now, I get to build a business that fits my life and my family, and I get to create every day. There’s something about working with art and creativity that consistently inspires me and makes me excited to sit down at my desk. Some days, that excitement really does feel like a little tap dance on the way to work.
Contact Info:
- Website: https://wildgingercreative.com/
- Instagram: https://www.instagram.com/wild.ginger.creative/
