Today we’d like to introduce you to Savy.
Hi Savy, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I have always been a creative person. The medium of my creativity has taken many shapes and forms. When I was young I loved to doodle and write. When it came time to pick a college degree, I decided to study Graphic Design. After acquiring my BFA with an emphasis in Graphic Design from Utah State University, I went straight to a marketing agency. After 3 busy years full of growth and learning at that agency, I took a job for a premium ingredient supplier. Professionally, I have shifted more towards the sales side of marketing, but I still use my design skills to create beautiful materials. With this professional shift, my personal creativity has shifted as well. In the last year I have rediscovered my love for drawing! For so many years I felt self conscious about my style and abilities. Now that I am in a space where I get to create for myself, I feel free to really lean into my personal style. Additionally, I continue to do freelance design work, with a focus on print products. My heart has always been in print (magazines, brochures, trade shows, posters, etc). With the freed up creative energy I now have due to the professional shift, I have time to work on some exciting passion projects I’ve had on deck for years!
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road has been winding and at times confusing. With the rise of Artificial Intelligence and major shifts in the design world, I really began to question if I made the right decision studying and pursuing a career in graphic design. I also have faced my fair share of imposter syndrome. While I have always been a creative person, I have always felt my skill level was lacking compared to my peers and colleagues. It really broke my heart to feel so disheartened about a decision I felt so excited about years ago. Ultimately, as I have had more time to rediscover my passions and take a bit of a break from the fast paced marketing environment, I know I made the right decision. I am remembering my love for design and what drew me to it in the first place. I will admit, with all the Artificial Intelligence ‘art’ and capabilities, I still get intimidated. Those moments are when I remember that I love what I do regardless of what some super computer can create. It is my passion, professional knowledge, and humanity that sets me apart from AI.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I currently work as a Digital Marketer and Sales Enablement Associate for a premium ingredients supplier. I get to create informative materials about the cutting edge ingredients of the health and wellness industry.
When it comes to my art and freelance, I specialize in print materials! I love working on anything from posters and brochures to large scale trade show booths. While I have trended away from branding projects, it is something I still pursue if I feel connected and aligned with the brand. I have also moved into the realm of social media content creation. I have some background in video editing and it has been exciting to apply those skills to short form content.
Currently, I am most proud of my drawings. They are strange, irreverent, and sometimes disturbing. I am letting my ‘inner artist’ escape and she has some interesting things to display. I have started to be known for my high contrast sharpie / marker drawings. While at a drawing night with the Salt Lake City Drawing Club, I realized I much preferred using my sharpies over my graphite pencils or charcoal. I love the challenge of using something permanent and having to adapt.
What matters most to you? Why?
I am nothing without my authenticity. For too long I have edited myself to be more ‘digestible’ for others. As I have grown and progressed in my career, I have realized that by dimming myself, I am starving the world of my unique flare. Plus pretending to be someone or something I am not has quite simply become too exhausting. I am finding more joy and freedom in being myself.
I have also realized that the right people who jive with me and my style are starting to find me. My style and taste aren’t for everyone. I have learned it’s okay to not be everyone’s cup of tea. The people who I surround myself with have shifted and evolved as I have come into myself and my style. I realized, I don’t necessarily care to create for the masses. I care to create for myself. If even one other person enjoys my art, even better!
I find joy and feel deep gratitude to be able to express myself authentically. I feel happier and more inspired to create and explore.
Pricing:
- Wedding Stationery Packages ($500 – $1000)
- Custom Poster Design ($200-$500)
- Custom Stylized Drawing ($100+)
- Savy Original Drawings ($75+)
- Branding / Logo Services ($500+)
Contact Info:
- Website: https://savyknapp.com
- Instagram: @savyknapp_
- LinkedIn: https://www.linkedin.com/in/savannah-k
