Today we’d like to introduce you to Curie Ganio.
Hi Curie, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I stepped into ownership of Peak Recovery & Wellness earlier this year. The business already had a foundation in place, but I saw a lot of opportunity to refine it, make the experience more approachable, and create something that felt more connected to the local community.
Since taking over, I’ve focused on simplifying the memberships and operations, improving the space and customer experience, and helping people better understand how tools like contrast therapy, hyperbaric oxygen therapy, red light therapy, PEMF, compression, and the salt room can fit into a regular recovery routine. I’ve also really enjoyed building relationships with local athletes, teams, trainers, and everyday people who are simply looking for ways to take better care of their bodies.
It’s been a huge learning experience. Small business ownership has pushed me to learn everything from marketing and advertising to customer experience, partnerships, operations, and the realities of building something day by day. Peak today feels much more intentional and community-focused than when I first stepped into it, and I’m proud of how much it has evolved in a relatively short amount of time.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a completely smooth road. One of the biggest challenges has been learning just how many moving pieces there are in running a small business. When I took over Peak, I stepped into an existing business, but there was still a lot that needed to be figured out and refined — everything from pricing and memberships to software, marketing, customer acquisition, operations, partnerships, and the overall customer experience.
Probably the biggest challenge has been creating consistent traffic and revenue. Small business can be incredibly unpredictable. You can have a great week or month and feel like everything is finally clicking, and then suddenly things slow down and you’re trying to figure out what changed. I’ve had to learn a lot about marketing, Google Ads, social media, local partnerships, and how to turn interest into repeat customers rather than simply waiting for people to walk through the door.
There’s also the reality of wearing almost every hat yourself. As a small business owner, you’re not just the owner — you’re often the marketer, salesperson, customer service person, cleaner, bookkeeper, problem solver, and everything in between. There have definitely been moments where I’ve questioned decisions or had to pivot quickly, but I’ve learned an incredible amount through the process. More than anything, it has taught me how important it is to stay adaptable, pay attention to what’s actually working, and not be afraid to change course when something isn’t.
Appreciate you sharing that. What should we know about Peak Recovery & Wellness?
Peak Recovery & Wellness is a recovery and wellness studio in Bountiful focused on helping people feel better, recover more intentionally, and take care of their bodies in ways that are practical and approachable.
We offer a variety of recovery modalities in one place, including contrast therapy with infrared sauna and cold plunge, hyperbaric oxygen therapy, red light therapy, PEMF, compression therapy, massage chairs, and a salt room. Some of our clients are athletes looking to support training and post-workout recovery, while others come to us while recovering from injuries, dealing with everyday soreness and fatigue, or simply wanting to be proactive about their health. We also have clients who are interested in healthy aging, longevity, and incorporating recovery practices into their regular wellness routine.
One thing that really sets Peak apart is that you don’t have to be an elite athlete or already know everything about recovery to walk through the door. I’ve worked hard to make the space feel welcoming, comfortable, and unintimidating. We help people understand the different modalities, figure out what makes sense for them, and create a recovery experience that feels accessible rather than overly clinical or complicated.
Brand-wise, I’m probably most proud of how Peak has evolved into something that feels much more intentional and community-centered. Recovery can sometimes be marketed as something extreme or reserved for high-level athletes, and I really want Peak to challenge that idea. Whether someone is training hard, recovering from an injury, focused on longevity, or simply trying to feel their best as they move through everyday life, there is value in being intentional about recovery.
Ultimately, I want people to know that Peak is a place where you can come in, unplug for a little while, give your body some attention, and leave feeling better than when you came in.
Can you talk to us about how you think about risk?
I would say I’m a risk-taker, but to a point. I don’t take risks just for the sake of taking them, but I’ve made quite a few big, bold moves in my life when something felt worth pursuing. Buying a business was definitely one of those. There’s always that little gnawing feeling in the back of your mind asking, “What if this doesn’t work?” because there are never any guarantees.
At the same time, I’ve learned that growth rarely happens when we stay completely inside our comfort zones. Some of the most meaningful experiences in my life have come from being willing to step into something before I knew exactly how it was going to turn out.
Something I remind myself often is that there really isn’t a completely risk-free option. We tend to think staying where we’re comfortable is the “safe” choice, but life can change unexpectedly no matter which path we choose. The job you thought was secure can disappear, circumstances can change, and the life that feels predictable today can look completely different tomorrow.
Once I really understood that, risk started to feel different to me. If there are no guarantees either way, I would rather take the risks that genuinely call to me than make every decision based on trying to avoid uncertainty. I still think things through and weigh the consequences, but I don’t want fear of the unknown to be the thing that makes my decisions for me.
Contact Info:
- Website: https://peakrecoverybountiful.com/
- Instagram: https://www.instagram.com/peakrecoverybountiful/
- Facebook: https://www.facebook.com/p/PEAK-Recovery-Wellness-Bountiful-61575913084643/
