Today we’d like to introduce you to Sara Sergent.
Hi Sara, thanks for joining us today. We’d love for you to start by introducing yourself.
Alpine Distilling was founded in Park City, Utah, in 2016 with a simple idea: create exceptional spirits inspired by place, craft, and the people who gather around them.
Over the years, our spirits have traveled far beyond Utah and received international recognition, but Park City remains our home. Today, one of the best ways to experience Alpine Distilling is at the Alpine Distilling Social Club at 364 Main Street, right in the heart of historic Park City.
We created the lounge to feel like an extension of our living room, a place where locals and visitors can settle in, discover our spirits, enjoy thoughtfully crafted cocktails, and experience Alpine beyond the bottle.
One of our favorite experiences is our custom gin-making class, where guests can explore botanicals and create their own personalized gin. We also host tastings, private events, community gatherings, and special experiences throughout the year.
For us, the story has always come back to hospitality. Whether someone discovers Alpine from across the country or simply walks in while exploring Main Street, we want our Park City lounge to be a place they remember and a place they want to return to.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like any growing business, the road has required us to evolve, adapt, and continue learning, but that has also been one of the most rewarding parts of the journey.
Park City is an incredibly dynamic community, with visitors arriving from around the world alongside a strong local community that supports independent businesses. Our challenge has always been to keep growing while remaining true to who we are: thoughtful hospitality, exceptional spirits, and experiences that feel personal.
That philosophy ultimately helped shape our Alpine Distilling Social Club on historic Main Street. We wanted to create more than a place to have a cocktail. We wanted a welcoming space where people could experience Alpine firsthand, whether through custom event experiences, a tasting, a beautifully made cocktail, a private gathering, or simply an evening spent on Main Street.
Every stage of the journey has helped us refine that experience. Today, we are proud to have a place in the heart of Park City where visitors and locals can walk through the doors, spend time with us.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Alpine Distilling is a Park City-born distillery, but what we most want Hidden Gems readers to know is that you can experience our spirits firsthand at the Alpine Distilling Social Club at 364 Main Street in historic Park City.
Our distillery and lounge are designed to be an extension of our living room – sophisticated but comfortable, welcoming, and centered around genuine hospitality. Guests can experience our award-winning spirits through thoughtfully crafted cocktails, tasting experiences, and events.
We are especially known for botanical spirits and gin. Our Alpine Elevated Gin has earned international recognition, including Gin of the Year in London, and our portfolio extends into whiskey, bourbon, liqueurs, vodka, and non-alcoholic offerings. At the lounge, those spirits come to life through the people, cocktails, stories, and experiences surrounding them.
What sets us apart is that we don’t want guests simply to taste something—we want them to participate. Come in after a day on the mountain, make your own gin, meet friends for cocktails, celebrate something special, host a private gathering, or simply find a comfortable place to spend part of your afternoon or evening while exploring Main Street.
We are also proud that the lounge has become a gathering place for our community, hosting local organizations, nonprofits, events, and celebrations throughout the year.
Brand-wise, what makes us proudest is that even as Alpine Distilling has received recognition around the world, the experience remains deeply connected to Park City. We want guests to leave feeling that they discovered something they couldn’t have experienced anywhere else.
Can you tell us more about what you were like growing up?
Growing up, Sara Sergent was curious, active, competitive, and very hands-on. A high school and collegiate athlete, she developed an early appreciation for discipline, hard work, and the idea that small details can make a significant difference.
She was also naturally drawn to bringing people together. That combination of precision and hospitality would eventually become an important part of both Sara’s approach to distilling and the culture of Alpine Distilling.
Today, as a Master Botanical Distiller, Sara’s curiosity is expressed through flavor, exploring botanicals from around the world, understanding how they behave during distillation, and finding unexpected ways to bring them together. But for Sara, the spirit itself is only part of the experience. She is equally interested in what happens around it: the conversation, the cocktail, the celebration, and the people gathered together.
Contact Info:
- Website: https://www.alpinedistilling.com
- Instagram: @alpinedistilling
- Facebook: Alpine Distilling
- LinkedIn: https://www.linkedin.com/in/sara-sergent
- Yelp: https://m.yelp.com/biz/alpine-distilling-bar-park-city-2
- Other: https://www.alpineparkcity.com
