Today we’d like to introduce you to Tommy Joe Lucia.
Hi Tommy, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Grew up in the sport of rodeo and watched my dad, Tommy Lucia, perform across the country with the famous Whiplash the Cowboy Monkey. Worked for the Professional Bull Riders and then started my own event and video production company. Was named the General Manager of the Utah Days of ’47 Rodeo in September of 2016.
I have over 17 years of success in Chief Executive Officer roles and a track record of producing, promoting, and managing live events and broadcasts that drive multimillion-dollar box office revenues and achieve sold-out status.
My background includes Chief Executive Officer roles creating vision, identifying market opportunities, and developing, branding, producing, and promoting diverse events from conception to market launch.
I am known for my unique combination of creative talent and business acumen, demonstrated by developing innovative events, purchasing and reselling business entities, and managing events on time and on budget.
I am particularly strong spearheading broadcast time buys/co-ops, sports production, reality programming, and production to meet timelines, budgets, and audience requirements.
AREAS OF EXPERTISE INCLUDE:
* Live Event Production & Promotion
* Video Equipment Leasing
* Broadcast Production
* Event Management
* Strategic Planning & Execution
* Mergers, Acquisitions & Divestitures
* Branding & Marketing
* Media Purchasing
* Project Management
* Budgeting/P&L Management
* Staffing & Team Leadership
* Sponsorship Fulfillment/Sales
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Event business is never a smooth road but each time you learn how to overcome the various challenges an apply that knowledge for the next scenario. The key is to be organized so you are able to put out any fires before they become a wildfire.
Problems are not obstacles but rather challenges. Attitude is the key to great decisions and team leadership. I like to analyze, contemplate, adjust, react and reanalyze.
Alright, so let’s switch gears a bit and talk business. What should we know?
Event work is a balance between the creative to allow the fans to experience the spirit of the event while a strong operational interface to ensure execution is flawless. Make sure all the fires are out in advance so one can deal with those that ignite unexpectedly.
Can you talk to us a bit about happiness and what makes you happy?
Happiness for me is my God and my family, in that order. From a professional perspective it is when our team accomplishes the mission and one looks in the stands and watches our fan leave their problems for 2 hours and come into our world. Nothing is more rewarding than smile on those 2 and 92.
Contact Info:
- Website: www.utahdaysof47rodeo.com
- Instagram: @Daysof47Rodeo
- Facebook: @Daysof47Rodeo
- Twitter: @Daysof47Rodeo
