We recently had the chance to connect with Morgan Hutchings and have shared our conversation below.
Hi Morgan, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do you think is misunderstood about your business?
Mentor/Coach
The most confusing part of my job is when people act in ways that don’t align with what they’ve said they want—like when an employee says they want to grow but then resists feedback or new responsibility. At first, that can be confusing. But I’ve learned that it’s usually fear or uncertainty talking, and my role is to clarify, support, and sometimes challenge them to move past it.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, my name is Morgan Hutchings I am a leadership coach, business strategist, and advocate for private practice success in Audiology. With a degree in Communication and over a decade of experience scaling businesses from a single clinic to multi-location organizations, I have a unique blend of people-focused leadership and proven business strategy. Through AuDExperts and my leadership training programs, I help practice owners create clarity, growth, and freedom by equipping their teams with the tools to lead with compassion, accountability, and confidence.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
When I was a kid in Provo, I didn’t think I could impact the world. I thought my reach would always be limited by where I was from. Fast forward to today—I’ve written three books, spoken in four countries, and coached clients across the globe who’ve put my leadership strategies into practice. That journey has taught me that your starting point never defines your potential. Early on, I had a mentor who told me, “Morgan, never forget you are EXACTLY where you want to be”. I’ve always taken that to heart in all parts of my life. If I were down, felt stuck, or frustrated I would think back to that when I started complaining about my situation. When you approach life with the mindset of having power over things rather than things or moments having power over you its very motivational. You are exactly where you want to be; otherwise, you would change it.
What fear has held you back the most in your life?
My greatest fear for as long as I can remember has been failure. Not just the act of failing itself, but the thought of failing in front of others—the sting of knowing people could watch me fall short. That fear kept me small for a long time.
What I’ve realized over the years is that failure isn’t the enemy—it’s the teacher. Every stumble, every wrong turn, every moment that didn’t go as planned became a stepping stone to something greater. The key wasn’t avoiding failure, it was learning how to fail forward.
The moment I shifted from a mindset of scarcity—“What if I fail? What if it doesn’t work?”—to a mindset of abundance—“But what if it does work?”—everything changed.
Growth, success, and freedom don’t come from playing it safe. They come from being willing to risk, to learn, and to move forward even when you fall.
So today, I don’t fear failure the way I once did. I see it as a companion on the journey—a necessary part of becoming who I’m meant to be.
For me this growth mostly came through trail and error but also having an amazing mentor who helped keep me focused on the future instead of the past. It literally pays sometimes to have the right people in your corner even if that means you need to pay to join a mentorship group.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
The biggest lie our industry tells itself is that being great at the science and clinical side of audiology is enough to build a thriving practice. We tell ourselves, “If I just take care of patients, everything else will fall into place.” But that’s simply not true.
The reality is that many incredible clinicians are burned out, frustrated, and financially struggling—not because they lack skill, but because they’ve been sold the myth that passion and expertise alone create success. What’s missing is leadership. What’s missing is the business knowledge, the marketing clarity, and the ability to build a team that functions like a true organization instead of just a group of individuals.
I’ve learned that when we stop believing this lie, everything changes. We start to understand that leadership is just as essential as patient care, that marketing is not a dirty word but a lifeline to reach the millions who need us, and that systems create freedom instead of stealing it.
The truth is, being an audiologist isn’t just about hearing—it’s about vision. When we embrace the full picture of science, business, and leadership, we stop surviving and start thriving.
Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
When I’m gone, I hope people say that Morgan was always tough but fair. That he never lowered the bar, because he believed deeply in the potential of people—even when they didn’t always see it themselves.
I hope they say he was bold but never a bully, unafraid to speak truth, take risks, and lead with conviction, but always with respect for others. That he carried himself with pride but not arrogance—confident in who he was and what he stood for, but never forgetting where he came from or the people who helped him along the way.
I hope they say he expected a lot, because he cared a lot. That he challenged people not to break them down, but to build them up into who they were capable of becoming.
And most of all, I hope they remember that while his circle was tight, his heart was wide open for the people inside it. That to truly know him was to feel the influence of leadership—not just in titles or achievements, but in the way he lived, gave, and poured into others.
That’s the story I want told. Not one of perfection, but of a man who believed leadership was about leaving people better than you found them.
Contact Info:
- Website: https://audexperts.com/about/morgan/
