Today we’d like to introduce you to Federico Wulff.
Hi Federico, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
It all started back in 2003. A friend convinced me to join a casting call his dad — a photographer — was running for a Coca-Cola production. I went mostly out of curiosity… and ended up booking the job. It took a few more months to land my first video commercial, but once it happened, everything snowballed. Suddenly I was doing production after production, and those early opportunities really shaped the path I would follow.
Between 2007 and 2013, I worked on more than 60 commercial productions. During that time, I also completed my degree in Business and Administration and earned a Voice-Over certificate — which, in Venezuela, was actually required to work in advertising because of the responsibility that came with the profession.
Around 2008, my work started expanding beyond commercials. I began doing music videos, small roles in Venezuelan films, and a wide range of corporate productions. I did voice work, on-camera acting, and even mini-series for large companies. A big part of that growth came thanks to my friends at Fenix Media, who opened the doors to many unforgettable projects.
In 2011, while I was still in Venezuela, a producer and close friend called me with an unexpected invitation: “Do you want to come to the Dominican Republic and play the main role in a sitcom?” I didn’t think twice. I packed my bags and went — and it turned into one of those life experiences that stays with you. I made friends I still value deeply today.
My desire to keep growing led me back to studying. I earned a specialization in Advertising Communication, and combined it with my administrative background to start a new chapter as an audiovisual producer. I partnered with a group of friends, and together we developed a TV show focused on human and social values, while also producing a lot of corporate video coverage.
By late 2014 and throughout 2015, I was traveling across the country as the host of my last TV show, Campo Ganado. It was an incredible and enriching experience. I visited producers in the field, interviewed them, learned about their processes, and saw firsthand what it takes to bring food from the farm all the way to the final consumer.
Everything sounded promising, but the situation in the country was becoming increasingly difficult. Work was scarce, legal security was fragile, and every trip we took around the country put our personal safety at risk. At that point, my priority was clear — I didn’t want to expose my wife and my young son to that uncertainty. That’s when the idea of coming to the United States took shape: the possibility of bringing my experience, my discipline, and my drive to a market full of opportunities.
Arriving here wasn’t easy, even though I had some job options lined up. I still had to introduce myself to a completely new industry. But step by step, we moved forward. Not only did I find my place, but we also evolved the range of products and services I could offer as both a voiceover artist and an on-camera talent.
Since then, I’ve been fortunate to work on productions and content for brands like FPL, Sleep Number, NIVEA, Magnum Insurance, and Georgia Power. I appeared in two music videos with major artists, among many other projects, and I still have a commercial for AutoNation that continues to run since 2019.
And the story keeps unfolding. Today, I continue collaborating with different companies, providing solutions in communication, marketing, and advertising — whether behind the microphone or in front of the camera. It’s been a journey of constant growth, and I’m still building on it every day.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
After making the decision to come to the United States, the transition wasn’t simple. I actually arrived alone first — my family stayed in Venezuela for almost a year. During that period, I moved from place to place, staying with friends while I worked to create enough stability for us to start a new chapter together. When they finally joined me, we began settling in… and then COVID hit.
Overnight, the advertising industry froze. Productions stopped, budgets were cut, and the entire communication landscape began to shift. Suddenly, everything was remote, digital, and fast-evolving. Like many professionals, I had to rethink how I worked, learn new tools, and adapt my craft to the new reality.
It was a challenging moment, but also one that pushed me to grow. It helped me refine my skills, expand what I could offer, and stay relevant in an industry that was changing at full speed. In the end, those experiences became part of the same journey — one where resilience, creativity, and constant learning kept opening new doors.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a Voiceover and On-Camera talent with a Bachelor’s degree in Business and Administration and a specialization in Advertising Communication. But beyond the titles, I’m someone who uses every tool I’ve learned to develop, deliver, and evolve meaningful forms of expression.
From the moment I became a face and a voice for different brands, I had to master techniques that allowed me to communicate the emotion, tone, and mood that a director, brand, or client envisioned for their product. Over time, that became one of my strengths — understanding what a message needs to feel like, not just what it needs to say.
I’ve worked in very different markets and environments, and in each one I’ve been able to thrive, achieve goals, and reach milestones that shaped me as a storyteller and communicator. Every project, every challenge, and every team has added something to the professional I am today.
Contact Info:
- Instagram: https://www.instagram.com/federicowulff/
- Youtube: https://www.youtube.com/@federicowulff
- Soundcloud: https://soundcloud.com/federicowulff
