Today we’d like to introduce you to Andy Siefkes.
Hi Andy, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
As far as we know, the phrase “GET BUSY LIV’N” is something that’s been around forever. Really coming to light in 1994 with the movie release “The Shawshank Redemption”. Our version, the way we spell and live this adventure travel & lifestyle brand, first came to life in 2009, when a crew all with Wisconsin roots gathered in a remote Rocky Mountain valley to embark on the first of what is now an annual outdoor expedition. Each year since we have found ourselves expanding our boundaries & friendships, exploring new lands, and doing it with a group who continues to learn more about each other, and more importantly, ourselves.
To commemorate this lifestyle, having only one life to live so you might as well Get Busy Liv’n it, in 2018 we officially launched the company. We have a primary focus in two areas. First, and our newest offering launched in 2022 is our Adventure Trips. Giving those an opportunity to Get Busy Liv’n if they don’t know where to start. Second is through our merchandise where we are going for a look that elicits one’s desire to Get Busy Liv’n. We’ve won, when we can someday see someone embracing the GBL’ brand, and not know who they are. Rather, they found us and our brand, and want to wear it as a reminder not only to themselves, but all who see it, to Get Busy Liv’n.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
You have to have a “never give up attitude”. At the inception with was a passion project. Two years in our group and the world was hit by a global pandemic. That was hard, but in those long days, weeks and months of uncertainty, our brand seemed to really take off and be embraced by so many. Also, balancing this with a primary career and family has been and continues to be a balancing act. When I started this company, I was on my own. Present day we have a great small group of men and women who own this business. Individually we have some great core talents. Combining all of these talents together has made for a dynamite team.
We’ve been impressed with Get Busy Living, LLC “d.b.a. GET BUSY LIV’N”, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We are a company that truly believes in the power of kindness. Making sure we always pay it forward for those who do so much for humanity and the environment. So, every quarter since inception of the business, we donate 5% of our topline revenue to both humanitarian and environmental not-for-profits. We love this model because the bigger we become the more we will give back. And that feels awesome.
Do you have any advice for those just starting out?
Never give up. And surround yourself with the talents you do not have. Together you can build something awesome.
Pricing:
- Our Merchandise costs as little as $5
- Our Adventure Trips are significantly lower than other adventure travel outfitters
Contact Info:
- Website: www.getbusylivn.com
- Instagram: https://www.instagram.com/getbusylivn/?hl=en
- Facebook: https://www.facebook.com/GetBusyLivn/
- Linkedin: https://www.linkedin.com/company/get-busy-living/?viewAsMember=true
