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Community Highlights: Meet Dustin Creer of Creer Chiropractic

Today we’d like to introduce you to Dustin Creer.  

Hi Dustin, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
I knew when I was back in undergraduate school that I wanted to do something with healthcare, but there were so many things that I was interested in that I felt overwhelmed at what would be best for me and my family. I was interested in sports medicine, orthopedics, pediatrics, and neurology. I couldn’t go to medical school for all of them. My eventual Chiropractic school gave a presentation at the school. I wasn’t anticipating appreciating all that chiropractors could do. Basically, it gave me a model that I would be able to involve all my fields of interest in an accessible way. 

I eventually received my Doctorate of Chiropractic degree and Masters of Sports Medicine in 2014. I started my career by being an associate for some fantastic doctors in the Heber City and Park City areas that gave me great knowledge and appreciation for what I was doing but wasn’t fulfilling the needs family and I had at the time. 

So, then I found The Joint. I worked at 4 different locations throughout Utah and Salt Lake counties but began to attract a large personal following of patients that really liked me. A few months later, I was promoted to the Clinic Director position at the University Mall location in Orem. Being in a leadership role was a bit new to me professionally. I was taking over a clinic that was near the bottom in metrics for the whole company. It presented a new challenge that ultimately helped me see what I would be able to accomplish in this new environment. During my 5 years of being Clinic Director, we went from being one of the worst clinics to being a top clinic in the state and in the franchise throughout. It gave me many opportunities to train new doctors, develop new techniques, and build so many relationships that going to work was a joy. It was a huge blessing for me and my family. 

Ultimately, my goal was to have my own clinic where I would be able to have the flexibility to accommodate my family and achieve a work-life balance. So, we fast forward to now, and this has become our new adventure. Once we decided it was time to make it happen, things fell into place very quickly. From the time we decided to start building a practice to making it happen was a hyper-accelerated 2 months. We recently opened in May 2022. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
As with most people, it hasn’t been an easy journey. Professionally, they tell you that starting your own business as a Chiropractor can be very difficult, so we opted to join an existing practice that focused more on natural, holistic, and functional medicine and to gain some experience. It was a great experience for me, and I gained all kinds of knowledge of aspects that aren’t taught in school. However, most patients coming to see the head doc were from out-of-state, and they didn’t want to see the doc’s “new, fresh out of school associate”. So, it didn’t matter how good of a doctor I was; I didn’t get a great opportunity to build much of a patient base in the rural area I was in. I then moved to a different practice that was in a higher density location and had me busier, and it was a lower force clinic. This practice was more focused on finding unhealthy energies in patients and helping them to process it so their bodies would heal itself. Again, much different from techniques I learned in school, but a great technique that expanded what I understood about how energy flows and how I can detect it to help patients progress. 

I dedicated myself to each of these clinics and would work sometimes 50-60 hours per week, but as a new doc with hundreds of thousands dollars accrued in debt, it wasn’t worth working so hard to make significantly less hourly than the massage therapist in the office. So, I needed to find something that would be of more benefit for me and my family. 

The biggest struggle for me and my wife are that we struggle with infertility. Many of the decisions that we’ve made professionally have been due to the drive to build our family. My wife Brianne and I wanted to start our family soon after our marriage, but it didn’t come as easy as we had hoped or thought it would be for us. This is a much more involved story that takes us through 2 rounds of IVF, 4 embryo transfers, 6 miscarriages, numerous surgeries, and an emergency C-section to finally get our daughter to be here with us. It has been trying over the last 12 years, but we were finally able to fulfill a dream of being parents. 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Our mission is to help individuals and families have access to affordable, routine, and quality chiropractic care. I utilize all my background skills I’ve obtained to help maximize the amount of people I can help. I have a Master’s degree in Sports Medicine, and have worked in a functional medicine office, a low force adjusting clinic, and a high-volume clinic. I hope to take the best from all these disciplines and make them accessible on a consistent basis. Chiropractic care is not for only when you’re in pain. It should be something you do to take care of your body and spine much like brushing your teeth or going to the gym. 

Is there a quality that you most attribute to your success?
The experience that each of our patients has is different than what they would get in any other office. I want them to smile, laugh, and feel heard in my office. I know each of my patients and make it a point to build a personal relationship with each of them, but also to utilize my expertise in ways that best benefit them. Receiving care is important but certainly not the only part of the healing process. Being able to smile and laugh helps people in various ways that are unseen but makes a notable difference. 

Pricing:

  • Initial visit $40
  • Walk-in visit (after initial) $50
  • Membership $25/month for unlimited $25 visits
  • Family Membership $50/month for unlimited $25 visits

Contact Info:


Image Credits

Nicole Cook

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