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Community Highlights: Meet Joel Carson of Utah Real Estate

Today we’d like to introduce you to Joel Carson.

Hi Joel, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I joined the Navy in 1983. I earned a degree in accounting and became a certified public accountant during my service. I served four years. It was a great place to get an education on multiple levels. In addition to the art of accounting, I learned to focus, developed discipline and came to understand the meaning of respect. It helped me develop a great work ethic. My training has definitely helped me be successful in the real estate business. I served my country and now it’s serving me.

My mother and my father-in-law were heavily involved in the industry. I took an interest in the business and they cultivated that interest with patience, encouragement, and education you just can’t get anywhere else. I also credit both of them for a major part of my success today.

I am the founder and president of Utah Real Estate (URE). I spent years building other companies and when my time arrived, I went for it. URE was established in 2012. When I sold my interest in Prudential Utah Real Estate in November 2009, I decided to get back in the trenches and get in touch with the housing market in a whole new way. I went back to sales. The following year, I was named Salesman of the Year by the Salt Lake Board of Realtors. It was thrilling to be successful when real estate wasn’t doing so well overall. I remembered what I love about this job; I love people.

The thought of working directly with clients is what makes me get up in the morning. I thrive on the satisfaction of helping someone sell their home or buy the home they have always wanted. The synergy in my company is so powerful. When I decided to build a new company from the ground up (Utah Real Estate) in 2012, I vowed to stay on the sales force instead of burying myself in administrative responsibilities. The model has been extremely successful and I couldn’t be happier.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Oh, no. I don’t think any road to success is smooth. I’ve been involved in the building of multiple major companies and it’s not nearly as hard to build them as it is to let them go when it’s time for a new adventure. I’ve met so many great, enthusiastic, salt-of-the-earth people in this industry and I try to maintain meaningful contact with the people that helped build me. I have learned something new with every new company.

When the housing market took a fast turn toward the ground in 2007, things got a little ugly. The following years were an endless roller coaster, and you know what? I survived unscathed. Learning the art of planning for lean times and during the fat times is where it takes magic to make this industry work.

Technology? Wow. Just think about the way technology has changed in the past 30 years. It was challenging to keep up with the industry changes that came our way on what seemed like a daily basis. Phones, tablets, the Internet, and a completely different set of marketing standards came about as a matter of survival. It’s not easy to keep up with new technology, but it is critical.

Appreciate you sharing that. What should we know about Utah Real Estate?
I consider Utah Real Estate to be a seriously green business model. Realtors (by nature) are independent, professional people. My agents – and all my staff members – work out of their own offices. We save time, energy, and a strain on the environment when we spend less time driving to the office and more time selling real estate. I realized pretty quickly it is possible to significantly reduce overhead and increase productivity by streamlining processes.

When a client hires me to sell his or her home, I bring handymen, cleaners, organizers, decorators, landscape specialists, and professional photographers. Best of all: I pay for them. I like my listings to look great and I want my clients to feel like selling their homes is a breeze.

REALTrends Inc. named me the #1 Realtor in Utah in 2020 and I’m extremely proud of that. They announced the winners in Newsweek Magazine. I did more than $100 million in volume last year and that tells me we are doing something right.

Because I show nearly 300 homes a month, I offer my buyers the benefit of being able to identify homes that meet their wants and needs quickly. Chances are if you are looking for the perfect home, I’ve already been there.

What’s next?
My future plan is to keep doing what I love – helping people buy and sell homes. I still wake up every day excited to go to work and as long as you feel passionate about your job, don’t even consider giving it up.

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