Today we’d like to introduce you to Macy Schmitt
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My sister Madison and I started Girlyish Skincare at the beginning of 2024. I was about to graduate from the Entrepreneurial Management program at BYU and always knew I wanted to start my own business. As someone who loves all things beauty and skincare, I knew I would love to start something in the beauty industry. During this time, there was a lot of media attention on the issue of young girls going to Sephora and buying harmful skincare products that contained anti-aging ingredients, hormone disruptors, and other harsh chemicals not suitable for young skin. After seeing this problem, I knew we could come up with a fun and safe skincare brand that young girls would want to use and that their parents would feel good about them using. With this idea in mind, I reached out to my older sister and asked if she would like to join me on this entrepreneurial journey. With a background as a prior COO of a start up and a Masters Degree in Public Health, I knew she would be the perfect person to start Girlyish with. Since then we have been formulating our products and preparing for our pre-sale launch on November 22, 2024.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Launching Girlyish Skincare has been an eye-opening and rewarding experience for my sister and me. From branding and product development to manufacturing, we’ve gained invaluable insights along the way. While building the business from the ground up has been a largely smooth experience, we’ve faced a few challenges that have encouraged us to rethink our approach, optimize our processes, and identify more cost-effective solutions. Every setback has been a lesson in growth and improvement, and we wouldn’t change a single part of it.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Girlyish Skincare is a youth-safe skincare brand that helps girls establish healthy habits from a young age. Girlyish products are clean, simple, and formulated specifically for young skin. We believe that all girls deserve to have a safe skincare routine that they love that nurtures their skin without harmful chemicals or harsh ingredients.
We have formulated a three step skincare routine consisting of cleanser, moisturizer, and sunscreen. Dermatologists agree that this simple three step routine is all that young girls need when starting out. Girlyish’s youth-safe products are designed to be fun and interactive to encourage young girls to adopt healthier skincare habits. We define youth-safe as products that are free from harsh ingredients, and harmful chemicals. All of our products are paraben free, fragrance free, free of hormone disruptors and anti-aging ingredients. They also adhere to clean beauty standards and have been formulated by certified cosmetic chemists.
The Girlyish competitive advantage is that we offer clean ingredients, simple product lines, and more mature branding than competitors. Young girls will want to use Girlyish over other companies because of our interactive and fun branding. Adults will want to purchase Girlyish for their children because they can trust that the products will be clean and safe.
Our mission is to empower girls to feel confident in their own skin and embrace their natural beauty. We strive to create a safe and fun community for girls to learn about skincare and hear messages that uplift and support them. We hope to inspire and empower girls (and their parents) to adopt clean skincare routines, embrace their natural beauty, and feel confident in their own skin!
What matters most to you? Why?
What matters most to us is empowering girls to adopt healthy habits that support both their skin and overall well-being. We are passionate about helping girls feel more confident in their own skin, knowing that true beauty comes from embracing who they are. Equally important is creating a safe, supportive community where girls can learn about skincare, build self-esteem, and celebrate their natural beauty without pressure or comparison. We believe that by nurturing these values, we can help girls grow into confident individuals who prioritize self-care and embrace their uniqueness.
Pricing:
- Cleanser: $21
- Moisturizer: $23
- Sunscreen: $34
- Full Set: $68
- Cleanser & Moisturizer Set: $42
Contact Info:
- Website: https://girlyishskincare.com
- Instagram: https://www.instagram.com/girlyishskincare?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/GirlyishSkincare
- Youtube: https://youtube.com/@girlyishskincare?si=bU4iycvi1i2ZySxr
- Other: https://www.tiktok.com/@girlyishskincare?_t=8pmigijrpjk&_r=1
