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Daily Inspiration: Meet Jason Latas

Today we’d like to introduce you to Jason Latas.

Hi Jason, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
Our passion is helping more people enjoy the simplicity of meditation and mindfulness. All of our headgear patches are unique and hand-made here in Utah. All of our headbands, face masks and patches are hand-made by seamstresses earning a living wage, so they can raise their children with 1 job! We Do Not order mass-produced headbands or patches.

Every one of our headbands and patches is Hand Made, from creation to completion, full of Love and Intention. Like our Buddha Band, the original yoga, workout, and meditation headband! Our Buddha bands are fashionable and function with moisture-wicking fabric and a hidden pocket that holds your chosen crystal over your third eye for better yoga, meditation, and sleep. Every crystal has a different energy and vibration and facilitates a slightly different experience or journey when held over your third eye!

Give it a try; different crystal, different journey! The pocket is also big enough for cash and ID, making it a perfect hands-free option for runners, hikers, and attending events! Buddha gear is all about spreading seeds of kindness and mindfulness with a cool kick and an awesome brand! Everyone wears hats, headbands, and beanies with someone else’s logo on them.

We even pay other companies to advertise for them all over our bodies. Buddha Gear’s goal is to create a cool way to wear a meaningful symbol that people actually resonate with as opposed to being a walking billboard! We like to think of it as “an outward expression of an inner reflection…”

From the Buddha band, we branched into Buddha beanies with fun and metaphysical symbols over your third eye and now we’re making hats with the same symbols! How awesome that you can wear a hat with a symbol that resonates with you and raises your vibration!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
We built our brand by vending at over 200 events! This way we could actually see and hear what people wanted as opposed to making something that we liked and hoping other people would also like it… It has taken over 4 years of hard work and dedication but we have built a solid brand that people love!

The biggest challenge that had to overcome was when Covid hit and all of our shows and venues were shut down!

This was the majority of our business and we had to shift our perspective if we wanted to survive. We were actually on the road to a show in Sedona Arizona when they canceled the show and the government closed all other venues.
We immediately started making masks and it became a hit overnight!

The trend only lasted about 4 months before other manufacturers started making cheaper masks, but it was long enough to keep us afloat financially as we grew our online presence.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Joy has been designing and selling hats for 12 years, putting hats on over 200,000 women! Designing new styles and setting affordable trends is her passion. Jason has been an adventure guide and wellness coach for 3 decades. Helping people connect with their inner child and find peace through personal experience and mindfulness practice is his passion!

Together they have a combined passion for giving back and helping people find peace and balance in their lives while having fun in the process. Meditation headbands, beanies, and hats are just the beginning of our meditation and mindfulness gear.

As a guide and wellness coach, Jason has traveled and studied with spiritual masters across the globe in order to share this wisdom with his clients and the world. Joy has the heart, talent, and artistic expression to imbue this energy into her headwear designs.

“Together we have created a brand that in under a year was speaking to a wide and diverse audience, meeting our goal to plant the seeds of mindfulness across our beautiful planet!”

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Buddha Gear has exploded in our home state of Utah and our online presence has spread our gear across the globe!

We are looking forward to scaling our business greatly in 2023 and beyond! We plan on making Buddha Gear a household name for quality and mindful headwear!


  • Meditation headbands range from $16 – $20.
  • Custom ball caps range from $25 – $35
  • Fashion Hats range from $35-$45
  • T-shirts $20 – $30
  • Hoodies $40 – $50

Contact Info:

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