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Exploring Life & Business with Ashley Folco of Good Eye Kid

Today we’d like to introduce you to Ashley Folco.

Ashley, we appreciate you taking the time to share your story with us today. Where does your story begin?
My husband started Good Eye Kid as a product photography company, focused mainly on eCommerce and CPG brands while I was teaching Special Education and helping him on the side. We noticed many clients were bringing Good Eye Kid’s photo assets to their advertising agencies to be used as advertising content. These clients were paying their agencies a finder’s fee, in addition to paying Good Eye Kid for the assets. We also noticed that there was a major disconnect in communication between clients’ media buying teams, advertising strategists, and those creating the content (us!). We saw an opportunity to combine these services all under one roof, where clients benefit from having their media buyer and photographer working in constant collaboration with one another, and eliminate the 3rd party finders fee. I left the classroom behind to work full time as Good Eye Kid’s media buyer.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Not always! Making a major career switch while building a house, moving states, and tending to an infant definitely has its challenges!

Thanks – so what else should our readers know about Good Eye Kid?
Good Eye Kid is a boutique creative agency, mainly focused on CPG brands. We unify Media Buying + Creative Production, generating significantly more effective ads for our clients. As co-founder of Good Eye Kid, my focus is on paid media, UGC, brand awareness, and funnel optimization.

The ability to produce photography assets in-house definitely sets us apart from others. Many traditional “ad agencies” have to outsource their photography, or settle for less-than-stellar quality.

What do you like best about our city? What do you like least?
I love the beautiful Utah landscape. It is so unique, and there is something for everyone. I also love how family-friendly Utah is, with easy access to so many awesome playgrounds and hiking trails. I’m in Southern Utah, so I’d say what I like least is the lack of quality single-origin espresso – ha! That’s been my biggest struggle!

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