Today we’d like to introduce you to Milly Aponte. They and their team shared their story with us below:
Milly Aponte stands as the Founder/CEO and visionary force behind Always Smooth Waxing Studio. In a triumphant recognition of excellence, her proudly Latina-owned studio has clinched the title of 2023’s Best Waxing Salon by both Best of Utah and Best of SLC.
Milly’s journey began from her native country of Venezuela to Utah. Venezuela, a country well-known for its beauty queens, was the perfect place for Milly’s love for making others feel confident to come to life. Since she was a little girl, she was destined to become an Entrepreneur. At 19 years old, destiny came to life as Milly opened her first beauty salon.
She was beloved by many, and the Salon was a major success that would later come to be relived in a whole other continent. Milly immigrated to Utah in the early 2000s alongside her young daughter with a determination to rise above language barriers and embark on a new chapter. Through her passion for her craft and determination to continue doing what she loved, she was able to successfully graduate from Esthetics School and make Always Smooth come to life.
Milly’s story as a single mother and entrepreneur is a testament to her unbeatable determination and unwavering work ethic. In the tapestry of her studio’s offerings, you’ll find the same resilience woven into every service. Be it the artistry of waxing, the magic of skincare, or any beauty treatment in between, Milly’s ultimate goal goes beyond external beauty—it’s about elevating the spirits of every client she touches. In Milly’s world, it’s not just about looking good; it’s about feeling beautifully uplifted from within.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
With an impressive 30 years of experience under her belt, Milly is a shining star in the beauty realm. She was nominated by the Utah community as runner-up for Best Utah Aesthetician by City Weekly’s Best of Body and Mind 2023. Teaming up with her 5 other talented Estheticians, they’re not just offering services – they’re weaving pure magic. Together, they’ve turned her studio into a non-judgmental waxing haven, where awards are not just received but earned. A place where beauty meets its match.
With honorary Utah first-place waxing awards, Always Smooth prides itself in saying: “ your fear of waxing ends here.“ With a custom wax formula that may only be found within the 2 business locations and wielded by Estheticians who are genuine experts in the art of speedy, top-notch waxing, Always Smooth is known for its 5-star ratings from first-time waxers. Changing the waxing narrative for its clients and leaving them as smooth as can be.
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Alongside our custom waxing formula, Always Smooth carries its product line. It was nominated for 3rd place for best Utah Organic/Natural Products by Best of Utah Body and Mind 2023. The salon is committed to offering only the best for its clients, not only a quick wax in and out, but a treatment that works to create healthier skin.
As a proud Latina-owned business, the salon is committed to honoring its roots. @alwayssmoothwaxing via Instagram loves to collaborate with other minority-owned Utah Businesses amplify their voices and do giveaways! Additionally, Milly has been invited to the University of Utah as a panelist for an event highlighting Latino Entrepreneurs within the state where she proudly seeks to remind others that the road to achieving your dreams is not always easy, but will always be worth it. Milly’s story is a testament to the power of pursuing one’s passion and persevering through challenges to achieve success.
She serves as an inspiration to others who aspire to follow their dreams and make a positive impact on people’s lives through their work. Like many other minority-owned founders, when you buy, book a service, etc, it is much more than supporting a business, but something that was once a dream.
Pricing:
- $45 Brazilian Waxes for First Time Clients!
- $$ Discounts Monthly on Instagram!
Contact Info:
- Website: https://linktr.ee/alwayssmooth
- Instagram: https://www.instagram.com/alwayssmoothwaxing/
Image Credits
Daniel M. Johnson @116photography
