Today we’d like to introduce you to Zach Webber
Hi Zach, please kick things off for us with an introduction to yourself and your story.
Big Red Jelly was founded in 2017 as a full-service marketing agency. It was founded on the belief that marketing, especially digital marketing, had become too complicated, bloated, and inefficient for small to medium-sized businesses and we wanted to provide an affordable and effective marketing solution to those people.
We’ve since refined our vision and service to focus more on helping businesses and brands refine their brands and brand positioning to better connect and align with their ideal customers’ needs and wants.
Big Red Jelly has grown rapidly since 2017 and is now one of Utah’s fastest growing companies with clients all around the world and in all major industries and services.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not everything has been smooth sailing since day one. As with any startup or venture, you will experience the typical growing pains; hiring, firing, other personell management, clients that were too big or too complex for your skills at that time, or misunderstandings or misalignments in vision with clients.
This is a cliche, but you have to learn to recognize those opportunities that are going to push you outside of your comfort zone, off the smooth road, and into an area that forces you to grow. Maybe a bigger client or a more complex client is going to force you to grow and learn new skills or hire new talent. Maybe a difficult client or a disagreement with project deliverables helps you to refine your product offerings or strengthen the language in contract.
As long as you tackle each challenge with your vision and mission in mind, you should be able to pivot or course-correct and get to where you need to be: profitability.
Appreciate you sharing that. What should we know about Big Red Jelly?
Brothers Josh, Zach, and Ben Webber founded Big Red Jelly in September of 2017 with the vision of applying their industry experience in design and business development to create a new kind of agency that cut away the fluff and fat that many other creative agencies push on their clients.
They believed that results and creativity aren’t mutually exclusive, so Big Red Jelly was built on the foundation of three pillars: applied creativity, efficiency, and real results.
Big Red Jelly started with just one client, and began picking up gigs wherever they could find them: business cards, interactive PDFs, pitch decks, web development and design, social media management, and much more. No job was too small for the growing team, and a culture of excellence in creativity helped Big Red Jelly outgrow through three offices in just five years.
Big Red Jelly leans heavily into our “Proven Process” of building brands and website that represent those brands. We believe that EVERYTHING comes from your brand, your understanding of your own brand, and how you communicate your brand. This is what sets Big Red Jelly apart from the rest; if know what you want designed or developed, we are NOT for you. Big Red Jelly is where brands and owners come to discover who they are as a brand or company and how to best communicate that with their messaging, their brand identity, their website, marketing efforts, and all of the other touch points their customers have with their business.
We are proud to be awarded Top Branding Firm by 50 Pros, Top Web Design Company by Clutch.co, Top Reviewed Branding Company by The Manifest, Best Digital Marketing Agencies by Expertise.com and over 500 5-star reviews on various platforms.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
If you’re just getting started on creating your own brand, agency, or company, there are two things that I wish I understood earlier.
1. Understand who you are. I don’t mean just understanding your business model and products/services. I mean REALLY understand who you are, what makes you different, and why people should care. If you can understand what set you apart from your competition and what are the values that drive people to connect with your brand, that is the launching point for a successful brand.
2. Understand your ideal clients. NOT your target audience. A target audience defines exactly nobody. Some fictional persona who doesn’t actual give you money or use your products or services. Connect with your first clients and the clients that you want to do more business with or get more clients like them. Ask them what they value and why they choose to work with you.
If you can connect the dots between understanding yourself and understanding your customer, you can develop a customer experience in your brand that perfectly matches your ideal clients/customers.
Pricing:
- All of our pricing is custom per-project. But we start at around $5,000
Contact Info:
- Website: https://www.bigredjelly.com
- Instagram: https://www.instagram.com/bigredjelly/
- Facebook: https://www.facebook.com/bigredjelly/
- Twitter: https://twitter.com/brj_marketing
- Youtube: https://www.youtube.com/channel/UC1zx9PH25X82MLdTMK6bkhQ/videos
- Other: https://open.spotify.com/show/0TmQisadv4P59NxWFwtY8u?si=7378423ad80b457e&nd=1&dlsi=656cf654c2544a3e
