Today we’d like to introduce you to Abby Combs.
Hi Abby, thanks for joining us today. We’d love for you to start by introducing yourself.
After losing our son, Easton, at birth, I desperately needed an outlet. Something to keep me from falling further into depression than I already was. I was presented with an opportunity to work with Beddy’s, a small business local to me, to help them with trade shows, photoshoots, warehouse sales, and anything else they needed help with. That opportunity quickly became a “real job” and I was working part-time as a marketing assistant.
From marketing assistant to managing a team, to running the department, the company grew FAST and so did I. After 3.5 years, the position needed more of my time, and I felt the pull to be home with my children, so I ultimately decided to part ways and stay home with my kids. At this time, I had friends and family asking me several questions weekly, or daily, about all things marketing for their small businesses.
I knew I could help them and quickly jumped at the opportunity to utilize what I had learned at my previous position and continue to help people. Thus began E-Studios in November of 2019, named after our son, Easton, and we’ve continued to grow our service offerings, our team, and our client list.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Is entrepreneurship easy?! If so… I must be doing it wrong! haha. No! It’s been a very fun and enjoyable journey but there have been bumps along the way for sure. We can now look back and understand it was for our benefit and for us to expand and evolve, but while we’re in the middle of it, it’s bumpy for sure. We learned early on that I couldn’t manage all the clients on my own.
So I needed to bring on employees which is exciting and terrifying at the same time. We then realized that if we didn’t set clear expectations with our clients, we were over-delivering for them but it became expected. Which destroyed our profit margins. We now are working on setting up systems, policies, and procedures internally so we can continue to expand our team.
As you know, we’re big fans of E-Studios. For our readers who might not be as familiar what can you tell them about the brand?
E-Studios is a marketing management firm that manages the marketing efforts of small businesses to help them be seen, stay on top of mind with customers, and feel relief from the overwhelm that marketing can bring. We tell you what would be most beneficial to your business and then go forward and execute it with strategy, design, and extreme attention to detail.
We’re known for marketing strategy, organization and calendaring, email marketing, social media management, and Shopify website builds. We’re different than other “agencies” because we pride ourselves on truly becoming a part of your team! We care about more than just hitting deliverables, we want to create content that converts and makes your life easier while generating revenue.
What quality or characteristic do you feel is most important to your success?
Education. It’s vital for our industry to stay on top of trends, best practices, KPIs (key performance indicators), and strategies so we can best support our clients.
Contact Info:
- Website: www.theEstudios.com
- Instagram: https://www.instagram.com/e_studiosmarketing/
