Today we’d like to introduce you to Fernando Felix.
Hi Fernando, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Our story starts with a taco cart on the driveway, a bunch of coal fired up with high hopes and illusions, a few pounds of meat, marinated with the family secret recipe, was the starting point of what didn’t even have a name at the time, and now after five years has become a business that gives employment to more than fifty employees, has one commissary, three taco carts, four big food trucks, two restaurants with one more be opened this year, and of course, the same old little food trailer where it all began, is now affectionately called “La Carretita”, that still caters and brings tacos to events all around the beautiful state of Utah, leading to amazing adventures and near half a million tacos eaten by happy customers. Fernando, the owner, thinks back and with a big smile tells stories about visited places, known people, and incredible adventures, on those more than five hundred weddings, catered.
Jurassic Street Tacos is still young and will continue its journey to keep on filling up happy customers with its amazing tacos full of flavor and delicious meat.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
In 2020 COVID was had on everyone, my business was a huge struggle because we were in a growing stage and we had to close for some time, the meat prices went to the roof, and there were some times in which we could barely pay the salaries, lots of employees left because of the lack of hours to work, but since we are a family business, that was the key to keep on going, all my family stepped to the challenge, sisters, brothers in law, nephews, my sons and of course my wife as always, gave an extra working even without payment, just to support our business and, now here we are with 2 more locations open, almost 3 times more food trucks and about to start selling franchise restaurants.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
They say we make the best tacos in Utah, this is per the awards we have won over the years and what people have said to us. I think Jurassic Tacos is of course about the flavor but also about a delightful experience. Our tacos are a conviction of traditional Mexican flavor and modern gourmet fast-food approach since we use the best premium meat on all our tacos, Premium Top Sirloin, Premium Chicken tights and Premium Pork meat, also we grill fresh every day at each of our locations, along with the fact that most of our ingredients are local.
The idea is to draw smiles with tacos, and sell happy and tasteful food, full of flavors and with the best attitude. We like to think that our tacos give our customers a small moment of happiness with each bite.
We have 3 permanent locations:
OREM open hours: 11am -10 pm
242 east university parkway Orem UTAH
801-226-3398
PLEASANT GROVE LOCATION open hours: 11am -9:30pm
1809 west State street Pleasant Grove Utah
385-387-1271
Eagle Mountain Location open hours: 11-7pm
3604 pony express parkway Eagle mountain Utah
801-400-5791
We have also 9 food trucks mainly for catering services, for companies, or personal events like weddings, in fact, we have catered more than 3000 weddings, and the fact that it makes us very happy to be part of such highly important events.
Catering events can be scheduled by looking at our webpage: www.jurassictacos.com or by calling to (801) 674-3242.
We also recently sold 4 licenses this month which means we will open 4 new restaurants in the next following months, Spanish Fork, Springville, Lehi and West Jordan.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I think without taking risks we wouldn’t be where we are at, I’m the kind of person who sees more the opportunity than the risk.
We had to take risks by buying a taco cart and putting it in the garage, also when I quit my job to fully commit to the business, when we bought the first taco truck with credit, each time we applied for a business loan.
Basically, each time we have moved forward and grown has been because we overcome some risks, but with trust faith and intelligence, dreams come true!
Contact Info:
- Website: jurassictacos.com
- Instagram: https://www.instagram.com/jurassic_street_tacos/
- Facebook: https://www.facebook.com/JURASSICTACOS
