Today we’d like to introduce you to Fernando.
Hi Fernando, thanks for joining us today. We’d love for you to start by introducing yourself.
We (Fernando, Vicky & Little Fernando) moved from San Diego to Utah in 2021 for a fresh start and a better quality of life for our family. We have always been entrepreneurial minded people and wanted to build and grow a brand of our own. Owning a food truck was always in the back of our minds so in 2023 we took a leap of faith and began our journey. We started playing around with different concepts and we finally decided on serving Baja style fish and shrimp tacos. Believe it or not we were THIS close to being a ramen truck! But in the end, we followed our roots and launched Baja Boyz on May 25, 2024, bringing authentic Baja-style fish tacos to Utah.
Our start was slow. We had no idea where to park, who to talk to, or how to get the word out. But little by little, we met people who were kind enough to offer advice, support, and—most importantly—a chance to let our food speak for itself. Getting through that first year (and surviving our first winter) wasn’t easy, but we made it.
Now, heading into year two, we feel like pros—more confident, more prepared, and more excited than ever to share our tacos with the world. We understand business will always create challenges and struggles but we are ready to face them head on!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely wasn’t a smooth road getting here. We had zero culinary experience, had never worked in the food industry, and had never touched commercial kitchen equipment before starting this journey. Everything we know about food and flavor came from one place: my mother’s kitchen.
We learned the rest through LOTS of practice and used our friends and neighbors as guinea pigs.
We blew an engine in the truck we used to tow our trailer, missed all the key event signups because we started late in the season, and faced some tough questions about whether we were really cut out for this. There were moments we seriously wondered if we made the right choice. BUT, through these challenges we learned that the right time to start is NOW and there is no such thing as perfect timing.
But we pushed through. We leaned on our love for good food, the support of our community, and the belief that if we could just get people to try our tacos, they’d understand what we’re all about. It wasn’t easy—but it’s been worth every challenge.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
We specialize in serving the best Baja style, battered fish and shrimp tacos in addition to our very popular Surf and Turf taco.
We’re known for providing a culinary experience that reminds people of home and transporting them to the small beach towns of Baja California.
We are proud to serve our plates as we would if you came into our home, with quality ingredients and full size tacos with a healthy portion just like we serve our loved ones.
We want people to know that we are here to serve Utah for any occasion. Corporate lunches, birthday parties, graduations, neighborhood block parties, sports tournaments, and many more.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Over the next 5-10 years we see the Food Truck industry continuing to grow because it gives people with a dream the opportunity to bring their amazing food to the community. It’s a more affordable way to get into the business as opposed to opening restaurant.
Contact Info:
- Website: https://www.bajaboyztacos.com
- Instagram: @bajaboyztacos
- Facebook: https://www.facebook.com/share/197CfutHNW/?mibextid=wwXIfr
- Other: https://www.tiktok.com/bajaboyztacos
