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Hidden Gems: Meet Infinity Pools

Today we’d like to introduce you to Infinity Pools.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
There has to be a better way. That is what owners Jake Merrill and Renn Lamm thought when they founded Infinity Pools back in 2014. Both owners had been in the pool industry for several years and were frustrated with the lack of schedule and attention to detail that they had experienced working with and for other pool companies.

Jake and Renn started in a small office in Meridian, Idaho, and have quickly grown Infinity Pools to be a sought-after brand by discerning consumers, builders, and commercial contractors. They have offices in Idaho and Utah and service the Salt Lake, Utah, and Sun Valley, Idaho markets. What is the secret sauce that separates Infinity Pools from the pack?

Owner Jake Merrill states, “It’s not a hard formula. Show up on time and do a great job… oh and answer the phone when people call.” The reputation of Infinity pools is just that. They have built a management and tradesman team that prides itself on completing work on time and with a very high degree of detail.

95 percent of the work that is performed by Infinity Pools is referral and repeat business.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Like any small business, we have had our share of growing pains and struggles. One of the hardest decisions that Infinity Pools made along that way was to pause growth to work on processes, training, and management structure.

This was a 2-plus year process with a high level of dedication and training that happened company-wide. The change has been paramount and enabled Infinity to continue again with what they call a “healthy” growth plan. Quarterly they gather together as a team and discuss goals, personnel needs, market, and other key strategies to keep the company moving in the right direction.

They have even started a plastering/finishing company as part of this strategy that not only completes work on Infinity Pools projects but also focuses on remodels and sub-contracts to other builders for pool plastering needs.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
We all love our families, but when you’re all confined within the walls of your home, a staycation can make life a little easier and a whole lot more fun!

While the rest of the world seemed to shut down during this difficult time the demand for swimming pools and backyard additions increased.

Since most of our work is outside we were able to continue building and growing for the most part.


  • Infinity Pool works on projects that typically range from $150,000 and up

Contact Info:

Image Credits
Jared Medley (, 801-872-9733)

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