Today we’d like to introduce you to Mary Bevins.
Hi Mary, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
It definitely wasn’t a straight line.
I became a mom in my early twenties, and for several years my priority was being a stay-at-home parent. I’m incredibly grateful I had that time. While my daughter was young, I still took on small remote and part-time roles when I could. It helped me stay mentally engaged, continue learning, and contribute financially in a modest way, even though my main focus was raising her.
When she was around ten and starting to become more independent, I knew it was time for me to intentionally step back into my career. Before that, I had worked in the dental industry, but I also knew I wanted a change. I was looking for something that would challenge me and give me room to grow.
That led me to a software company in Utah’s Silicon Slopes area, where I started in an entry-level role in the social media analytics department. From the outside, it wasn’t glamorous, but it turned out to be foundational. I worked my way into a management role, leading a team that supported large brands by tracking press release performance, online sentiment, and engagement.
That’s really where my marketing brain was built. I learned how to look at data, tie efforts back to results, and think strategically instead of emotionally about marketing decisions.
A couple of years later, I was ready for another challenge. In 2017, I joined Legends Boxing as their Marketing Manager right as they were preparing to launch their franchise model. What started as a marketing role quickly expanded into something much bigger. As the company grew, so did my responsibilities.
I became deeply involved in operations, systems, and scaling. I helped create brand consistency across the nationwide franchise locations, oversee lead generation, develop playbooks and SOPs, and support overall growth. Over time, I stepped into the role of Chief Operating Officer.
During that period, I also helped launch and grow additional businesses under the same umbrella, including a barbershop brand and a wellness center focused on proactive health solutions. Some of those concepts were built from the ground up. Others required stepping in and fixing what wasn’t working by implementing structure, systems, and strategy. I was also involved in producing large-scale events, including executive boxing events and a combat sports expo that brought together vendors, athletes, speakers, and thousands of attendees.
Those years taught me how businesses actually grow. Not just from a marketing perspective, but operationally, financially, and from a leadership standpoint. I learned how to be the integrator to a visionary, how to scale teams, and how critical it is for marketing to align with the rest of the business.
I never set out thinking I’d become an entrepreneur. But after years of helping build other people’s visions, I realized I was ready to build my own. That realization is what led me to start Memora Marketing, and I’m grateful for every step that led me here.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Overall, it’s been a relatively smooth road, and I don’t take that lightly.
A big reason for that is the time I spent inside growing businesses before starting my own. I had a front-row seat to what works, what doesn’t, and where businesses tend to create unnecessary friction. When we launched Memora Marketing, I was able to apply those lessons and avoid many of the mistakes that trip up new business owners.
That said, smooth certainly doesn’t mean easy.
Like most entrepreneurs, I’ve dealt with stress, moments of self-doubt, and the occasional imposter syndrome. Those moments don’t usually show up dramatically. They’re quieter. More like internal check-ins than full breakdowns.
One of my guiding beliefs is simple: when I know better, I do better. That mindset connects closely to a book that’s had a big impact on me, The Four Agreements. One of the principles is to always do your best, with the understanding that your best changes from day to day. Some days it looks confident and decisive. Other days it just looks like showing up and doing the work anyway. I first read to the book years ago, and I still revisit it whenever life feels a little out of balance. It’s a simple reminder that consistency and intention matter more than perfection.
What makes this journey sustainable are the relationships. At Memora, our mission is rooted in genuine care for our clients. Celebrating their wins, big or small, keeps everything in perspective and reminds me why we do what we do.
Thanks – so what else should our readers know about Memora Marketing?
When my business partner, Adrianne Hoopes, and I started Memora Marketing, we were very intentional about how we wanted to build it.
Between the two of us, we had spent years working inside growing companies and alongside agencies. We had seen where agencies sometimes fall short. Too much focus on deliverables instead of outcomes. Tactics without strategy. Or losing the personal connection as they scale.
We knew we didn’t want to build a volume-based agency.
Instead, we wanted to be a strategic partner. The kind that actually takes the time to understand a client’s business, goals, and challenges before jumping into execution. That level of care is something we’re committed to preserving as we grow, because it directly impacts results.
We work primarily with small to mid-sized businesses across a variety of industries. If a client comes to us asking for help with something specific, like social media, we don’t assume that’s the full solution. We step back and look at the bigger picture. Their business model, industry, competitors, past efforts, and data.
Our services include branding and visual identity, website design and development, social media management, paid advertising across Meta and Google, email marketing and automations, and marketing strategy and consulting. We also provide in-person marketing education through partnerships with trade and technical schools, and we’re currently preparing to launch on-demand courses for business owners.
What I’m most proud of is how Memora has grown through relationships and results. The trust our clients place in us means everything. Being part of their growth, celebrating their wins, and contributing to their success is what fuels our work.
At its core, Memora is built on the belief that marketing should feel intentional, strategic, and authentic. That’s what we want people to feel when they interact with our brand.
Can you talk to us a bit about happiness and what makes you happy?
Both personally and professionally, my love language is service. I feel the most fulfilled when I’m able to help, support, and show up for others in a meaningful way.
Professionally, that shows up through the work we do with our clients. Even though they hire us for our services, I genuinely love problem-solving alongside them and seeing what we build together succeed. I also love that I get to build this business with my business partner, Adrianne. I’m grateful not just to have a strong partner, but that it’s her. We share the same values and long-term vision, and our strengths complement each other in a way that makes us stronger together. Entrepreneurship isn’t easy, and I honestly can’t imagine doing this alone. Having a partner who can step in when the other needs support, and who shares both the pressure and the wins, has made building Memora not only more sustainable, but far more meaningful.
Personally, it’s much the same. I’m happiest when I’m supporting the people I care about and spending time at home with my partner, our two dogs, and my daughter. I’m incredibly grateful to have a partner who genuinely supports me and celebrates the wins alongside me. That encouragement and shared joy make a real difference, especially on the days when entrepreneurship feels heavy. We’ve built a beautiful life together, and having that foundation is something I don’t take for granted. The path here hasn’t been a straight line, but I wouldn’t change any of it. Every experience along the way has shaped who I am, both personally and professionally.
At the end of the day, happiness for me comes down to service, connection, and presence. Showing up with intention, doing the best I can with what I have, and building a life and business that feel aligned. That’s what makes the journey meaningful.
Contact Info:
- Website: https://www.memoramarketing.com/
- Instagram: https://www.instagram.com/memoramarketing/
- Facebook: https://www.facebook.com/people/Memora-Marketing/61572697356403/
- Linkedin: https://www.linkedin.com/in/mary-bevins-6b7bba144/
