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Hidden Gems: Meet Mersadies Reber of The Fellas Barber Shop

Today we’d like to introduce you to Mersadies Reber.

Hi Mersadies, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Mersadies Reber, CEO and Co-Founder of The Fellas Barber Shop, started her business in 2018 with a simple mission: to provide a five-star experience for every customer. Despite not graduating high school, Mersadies began her career at a franchise men’s hair salon but felt limited in giving her clients the attention they deserved. Driven by this frustration, she took the leap and opened her own shop.

From the start, like-minded barbers were drawn to her inclusive approach as a female leader in a male-dominated industry. As the business grew, so did Mersadies’ passion for creating a positive impact on the community. With five kids and working full-time, the road was challenging. She was up for it.

Two years in, Mersadies’ barber, Kekoa, approached her with the desire to open his own Fellas location. Though hesitant at first, Mersadies found joy in empowering others to own their shops. This collaborative spirit has been the foundation for expansion, with other barbers following suit, creating a community-driven approach to business.

Mersadies’ dedication to supporting local communities and creating a meaningful impact has been at the core of The Fellas’ success, driving growth with heart and a commitment to making a difference.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Working in a male dominated industry, Mersadies had to pave her own way. At the beginning barber shops weren’t interested in hiring women, so she decided to start The Fellas. Growth also has many struggles, building a team with the same values and vision has been instrumental to our success, but did not happen easily. Through lots of trial and error we have built a dream team of individuals ready to grow together! We started our “expansion” from one shop to four during Covid-19, it was a scary time, but ended up being great for us. Most barber shops closed down, because of our location is South Utah County we were able to stay open, and serve so many clients that weren’t able to see their usual barbers!

We’ve been impressed with The Fellas Barber Shop, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
The Fellas Barber Shop is more than just a place to get a haircut — it’s an experience. Founded in 2018, we’ve grown rapidly across Utah by staying true to our mission: to positively impact people through top-tier grooming services and a one-of-a-kind culture. We specialize in men’s haircuts, beard trims, and straight razor shaves, but what truly sets us apart is the “High-Class Experience, Small-Town Feel” that’s woven into everything we do.

We’re known for our premium services like the Fellas Cut, which includes a consultation, shampoo, scalp massage, hot towel, and straight razor neckline finish — all tailored to each client. Every service is done with craftsmanship, attention to detail, and genuine care. Our barbers are some of the best in the industry, and we invest heavily in training to keep it that way.

What sets us apart is our culture. At The Fellas, we lead with good vibes, hard work, authenticity, and a relentless drive to grow. We’ve created a space where barbers and clients alike feel like part of something bigger — a community that values freedom, family, and real connection. You’ll feel it the moment you walk in the door.

We’re especially proud of our brand’s ability to blend traditional barbershop values with modern style and service. Whether it’s our custom product line, the barbershop design, or how we show up in the community — it all reflects our core values and commitment to excellence.

At the end of the day, The Fellas Barber Shop is about more than just grooming — it’s about helping men look good, feel confident, and walk out ready to take on the world.

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