Today we’d like to introduce you to Morgan McKell.
Hi Morgan, so excited to have you on the platform. So before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
So, remember when I did that business spotlight for Monarch Social a while back? (Here’s the link in case you missed it: https://voyageutah.com/interview/meet-morgan-mckell-of-monarch-social-brand/).
Well, a lot has happened since then. This year, on May 1st, I sold Monarch Social. After that, it was pretty obvious what I wanted to do next. I’ve always been into teaching and helping businesses figure out their marketing and stuff.
So, in October, I decided to kick off a new project called Strategy Zoo. It’s been a wild ride, but I’m excited to see where this new adventure takes me
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Starting a business is never a walk in the park, trust me. Even after being in the game for years, there’s always something that pops up and surprises you.
Take my recent experience, for instance. I got a bit carried away with my confidence, thinking everyone would jump at the chance to work with me, (especially after selling my second business!) But reality hit me differently. It took a solid month of planning and another month of hustling to get things rolling.
And second, I went and changed the business name after setting everything up. Wasn’t feeling the first one, so I had to shut down all the new accounts and social media stuff and start from scratch. But hey, it’s all good. I’m digging the new name, “Strategy Zoo.” Just another day in the life of an entrepreneur, right?
Appreciate you sharing that. What should we know about Strategy Zoo?
At Strategy Zoo, we’re all about helping businesses grow and shine in their unique ways. Think of us as your go-to pals for getting your business strategy and digital marketing just right. We’ve been doing this for over 15 years, so we know a thing or two about what works.
Here’s the scoop on what we do:
Business Strategy Assessment: We dive deep into your business, checking out how things are running, what your goals are, and where you might be facing challenges. It’s like a health check-up but for your business.
Digital Marketing Audit: We take a good, hard look at your online stuff – your website, social media, all that jazz – to see where you can jazz things up a bit more to get noticed.
Marketing Strategy Development: This is where we get creative and cook up a marketing plan that’s just for you, tailored to what you want to achieve and who you want to reach.
What makes us different? We’re not about cookie-cutter solutions. We get that each business is unique, so we tailor our strategies to fit you, not the other way around. Plus, we’ve got some serious love for our local areas, Pocatello and Salt Lake City, so we’ve got the inside track on what works around here.
We’re super proud of how we stick to our values – being innovative, honest, all about our clients, striving for excellence, big on teamwork, and always ready to adapt. It’s not just talk; it’s how we do things around here.
So, here’s the deal: We’re here to help you figure out the business strategy and marketing stuff, so you can focus on what you do best. Whether you need a little nudge in the right direction or a full-blown strategy overhaul, Strategy Zoo is here to help.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
Now, with everyone spending more time at home and glued to their phones, nailing your marketing strategy is more crucial than ever.
We’re seeing a huge surge in online traffic, making it essential to have your brand, message, and marketing funnel perfectly aligned. It’s all about catching the eye of your audience in this digital whirlwind and making sure your brand stands out in the right way.
Contact Info:
- Website: www.strategyzoo.com
- Instagram: https://www.instagram.com/strategy_zoo/
- Facebook: https://www.facebook.com/strategyzoo
- Other: https://linktr.ee/strategyzoo
