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Hidden Gems: Meet Zach Collier of Provo Music Magazine

Today we’d like to introduce you to Zach Collier.

Hi Zach, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve been in the local music journalism space since 2013. Provo Music Magazine is the spiritual successor to former sites like Provo Buzz, Provo Music Guide, Analog Provo, and Reach Provo (which I founded in 2015 with Alessandro Improta). I got my start writing music features for Provo Buzz and really fell in love with the local scene. When Provo Buzz closed its doors, I acquired all of the music content and launched Reach Provo to keep things going. Sandro and I sold Reach in early 2017 to focus on our music projects and performing full time, but we really missed it. After our friends who took over Reach Provo moved out of state, we got involved again and relaunched as Provo Music Magazine at the beginning of 2022.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s been a surprisingly smooth road. The music scene needs this. There’s a real desire to learn more about what’s going on here in Provo, and artists need the exposure. The challenging part is reaching scale. We’re still working on growing our audience and making sure that a feature in Provo Music Magazine means something. Our mission is to meaningfully connect artists and listeners in the Provo/Orem area and beyond.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Provo Music Magazine is an online and print entertainment magazine focused on the music made in Provo and the territory of Deseret: from the Tetons to the eastern Sierras and Mesa to Rexburg. We proudly provide news, interviews, album reviews, playlists, and lyrics.

High-quality, professional journalism is an important aspect of any thriving community. We’re made up of a small team of dedicated full timers and talented freelancers, united by our common love of local music. Our publication is not only a spotlight on current events, but a historical archive containing over a decade of music history. Our mission is to take the Provo music scene to new heights by raising public awareness and providing thoughtful analysis about the music being made here.

So maybe we end by discussing what matters most to you and why?
The most important thing to me is helping talented-yet-underrated people get the love, attention, and respect they deserve. The most practical manifestation of love, respect, and appreciation is providing someone a livelihood for the work they do. Creating infrastructure and a business ecosystem around Provo music so that musicians here can get compensated fairly and meaningfully is really important to me.

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Provo Music Magazine

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