Today we’d like to introduce you to Cassie Dillard.
Hi Cassie, we’d love for you to start by introducing yourself.
I was working retail at Lululemon 5 years ago and noticed Lululemon’s local photographer was incredibly talented at her craft, but not using her Instagram to its fullest potential.
I casually asked her if she’d ever thought about hiring help with that and she eventually agreed to hire me. At the time, I had a lot of personal experience with social media, but very little helping other brands. So I set out to teach myself everything I needed to know and quickly gained 5 clients that very first year.
I ran my business by word of mouth for all that time and just last year had a conversation with a friend that changed my perspective. She told me that I had built up this community for everyone else (personal brand clients) and that I deserved that same kind of community for myself.
Shortly after that, I got over my biggest fear yet, intentionally growing my brand on Instagram. In the past year since I started showing up for myself through my content, I have consulted dozens of small businesses, gained 3 new clients, taught classes for personal brands, been on multiple podcasts, and am now being interviewed by you.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
My biggest struggles have come from running my business in an energy of “lack”.
Any time I’m in a headspace where I think there are not enough clients, businesses don’t have enough money to pay me, or think I’m not doing enough for clients, that’s when everything feels hard.
Trusting in my potential, the abundance all around me, and the insanely good service I’m offering make everything fun and “flowy”.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
The most important and impactful thing we do is help personal brands grow in confidence. To do that we strategize and manage Instagram accounts and teach personal brands how to do the same for themselves. We’re known for a simple, but powerful approach that cuts out all the “shoulds” of social media.
We stand out because we emphasize community outreach and outbound engagement practices so that our clients grow their community and see great engagement on their accounts. We get to know our clients well so we can tell their stories in powerful ways that connect with their audience. I’m super proud of that.
If we knew you growing up, how would we have described you?
I was incredibly imaginative, always playing “house”, “dance instructor”, “school teacher”, etc.
I have so many fun pictures and videos of me playing as a photo shoot director or making up dances with my neighborhood besties.
Pricing:
- Comprehensive Instagram Management: $1,800
- Instagram Strategy: $800
- *Virtual* small-group custom classes: $800
Contact Info:
- Instagram: @cassandraskyway
