Today we’d like to introduce you to Heather Ferrari
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I understand you, because I’ve been you- a sales manager, business owner, parent, wife, and dog mom.
I am on a mission to show people that they don’t have to choose between making money or living a happy life.
I see my role as a business coach as an encourager of people and an educator of smart strategies. My team shows professionals how to get back to their unique talents or how to acknowledge them for the first time, find freedom in their work, and still have time to go to dinner and laugh with friends.
That can happen when your growth accelerates more yet takes much less effort.
I have been in small business my whole life, from working for my parents, to running my own businesses in 2 different industries. I love helping people have human connection, hope, and humor, by creating strategies and processes that will work over and over again, while being able to connect more with the people around them, and being able to laugh from time to time. I work with some of the best people on the planet, and I am grateful to hear their stories, and help them write new ones.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Nothing I have done has been smooth and thank goodness! I say that with humility. I have been able to learn from some of the worst times in my business. I have also had to learn to trust myself, and not everyone is my best advisor.
I left a company I was excelling at for a few reasons. Some personal and some things were just not aligning with who I wanted to be. I have also been in a place where I was allowing someone to bully me and make me feel less like a human and more like a number. That did not feel good. That is what I mean about trusting myself.
I have started over 4 times in the last 25+ years, and every single time it has been worth it. Even though it did not feel good at the time.
I have had to strip away titles that no longer suited me, go backwards in income, give up accolades, and find my way back to who I was made to be.
I have lost money, I have lost relationships, I have lost trust in people, and at the end of the day, it made me a better person, and business owner.
Appreciate you sharing that. What should we know about Heather Ferrari & Company?
I am a business coach. I help people scale, make more money, have more time, and really build something that they can continue to have success with even after we are done coaching. My mission is to help businesses stay open. I hate seeing small businesses fail. There is such an impact on a family, on a community when there could have been a better way.
I work with people just starting up, and people that have been in their business or industry for decades. Giving them life back into their businesses as well as into their personal lives.
We’d love to hear about how you think about risk taking?
I am such a risk taker. Now I would not jump out of a plane, type of risk let’s be clear on that. LOL. I do take risks in my business all the time. Sometimes that is investing in new ways of doing things, that is investing in coaches for myself. It is also about starting and stopping, even if that means walking away from where I currently am, to go where I am being led to go. I have been this way my whole life. I am usually not satisfied for very long when it comes to the growth of my business or what is next for me in my business.
Sometimes it has bitten me in the butt. Just leaping and not getting all the facts has been a lesson learned a few times. Not that I regret it, just that taken a little bit of time upfront is not a bad thing.
I love that I have support from my hubby who is not a risk taker. It allows me to talk through my next crazy plan, and hear his prospective. Keeps me grounded. He will also tell me to trust myself and he supports me, which makes the leap a little easier.
Major risks
Leaving a leadership role I loved to be closer to family and starting a business all over again.
Leaving a company I built for 11 years to be a stay at home mom
Starting in an industry that was not one I had on my radar, leaving that company to start my own in the same field
Writing a book, even though reading is really a challenge for me
Getting on social media, and all that comes with it.
Giving up on a huge salary to go back to commissions
Moving to different states where I did not know a single person
Just to name a few…
Contact Info:
- Website: https://heatherferrari.com/
