Today we’d like to introduce you to Ren D’Anelli.
Hi Ren, thanks for joining us today. We’d love for you to start by introducing yourself.
My company was unknowingly born around 2017, as I started to apply my filmmaking/photography skills to social media for small businesses. I started an experimental Instagram page for the coffee roaster I worked for, and the owner loved my approach so much that he asked what I’d charge to continue!
Thus, my agency began to form. Through the next few years that client referred business to me until my “side hustle” started getting too big to manage alone. In 2020, I hired my first assistant, moved from Long Beach CA back home to Las Vegas NV, and quit my day job. Then in January 2021, Vixen Creative Agency was launched officially!
As the years have passed and my team has grown, we’ve evolved our services to support my original mission: to benefit both artists and businesses by creating beautiful content that works well in marketing. I like to say, “We make it pretty AND we make it work.”
Now in year four of operation, Vixen Creative Agency is all about producing brand-driven content for our client’s marketing needs and utilizes a collective of local artists in the client’s city.
Can you talk to us about the challenges and lessons you’ve learned? Looking back, would you say it’s been easy or smooth in retrospect?
Anyone who’s bootstrapped their own business will know: you work long hours with no pay until something sticks, and then you keep going.
The hardest parts of this business have been learning how to accommodate the needs of myself and my team so that we protect the safety of our work from overly demanding clients. Boundaries and clear scopes are very important to us.
We love the work we do, and to maintain that we need plenty of rest and no unnecessary stress. Anyone who threatens that balance is someone we limit our work with — and it took some hard-learned lessons to develop the confidence to say “no.”
We’ve been impressed with Vixen Creative Agency, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Vixen Creative Agency is your partner in content creation, dedicated to the alchemy of art and authenticity by sourcing content that reflects your brand from our local artists.
Our mission is to challenge the norm through unique, high-quality content created by artists in our collective, getting them paid to do exactly (and only) what they love. The experts in our agency can handle the rest, crafting strategies and delivering a wide range of services to our clients with real, data-driven results.
Our agency specializes in high-quality content that evolves with the client. As a millennial-run company, we understand how users interact with content online and what works best for them while staying up to date on how the digital marketing industry evolves.
We’re a culture-focused company, putting our values first in every decision we make. We believe in fighting for equity, from feminism to anti-racism to recognizing neurodivergence, and the protection of human rights overall. We desire to leave a positive impact on our world and anyone who we have the pleasure of working with.
Our company culture is built on the pillars of creativity, honesty, joy, and support. These values extend from our leadership to our team, to our affiliates, and our clients. Join us in the mission to make a difference where it matters.
We all have a different way of looking at and defining success. How do you define success?
When you’re able to see the positive impact on people around you, from staff and collaborators to clients, then that’s when you can see true success. It’s not about the bank account.
Contact Info:
- Website: https://www.vixencreativeagency.com/
- Instagram: https://www.instagram.com/vixencreativeagency
Image Credits
Vixen Creative Agency
