Today we’d like to introduce you to Brady Ashcroft.
Hi Brady, so excited to have you with us today. What can you tell us about your story?
Born and raised in Northern Utah, I spent most of my childhood in the mountains, camping, fishing, and learning early how the wild can shape a person. Those lessons of patience, humility, and respect for nature stuck with me.
As life got busier, that pull to the outdoors never faded. I wanted to build something to show my kids what the outdoors means to me, and that could help others feel that same peace and connection, and that’s how Top Squatch began. It’s more than apparel. It’s a reminder to slow down, get outside, and find yourself.
A lot of the brand’s spirit comes from my Norse roots and love for the outdoors. The strength, resilience, and respect for the land that our ancestors lived by. They didn’t shy away from the hard paths or rough weather. They embraced it. That same mindset runs through every design we create. I also wanted to add a playful nod to Bigfoot himself. Who better to represent the outdoors than the elusive creature that calls it home.
Today, Top Squatch is about more than clothing. It’s a growing community built around purpose and conservation. Ten percent of every sale goes toward protecting the wild places that inspire us. For me, it’s about giving back to the land that’s given me everything.
We all face challenges, but looking back would you describe it as a relatively smooth road?
While I wish everything had just fallen into place, getting started with Top Squatch has been anything but a smooth road. There have been plenty of moments where it felt like every direction I turned came with another obstacle. Marketing challenges, learning the business side, building a brand from scratch while still working full-time and raising a family. It’s been humbling, frustrating, and motivating all at once.
Then one day it hit me. I’ve always loved bumpy roads. Some of my best memories are driving dirt roads with my kids, windows down, trying to grab aspen leaves from the trees as we go by. Or rock crawling in Moab, where the first line you take isn’t always the right one. You back up, adjust, and try again. That’s how this journey has been.
When the road gets rough, I remind myself that the bumps are what make the ride memorable. Every challenge is another chance to learn, grow, and prove that this brand and the purpose behind it are worth the climb.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
On the surface, Top Squatch might look like just another clothing company, but it runs much deeper than that. At its core, it’s about a love for the wild places that shape us. We encourage people to get outside, share their stories, and protect the lands that bring peace and clarity to our lives.
We’re probably best known for our Viking Sasquatch logo. It blends two parts of who I am, my Norse roots and my fascination with the outdoors. Bigfoot, in this part of the world, represents mystery, strength, and respect for the wild. Whether you believe or not, he’s a symbol of the untamed and the unseen, a reminder to leave no trace and honor the land.
What I’m most proud of is building this from the ground up. I started Top Squatch with nothing more than an idea, a sketch, and a deep passion for the outdoors. Every design, every post, every product has been created with purpose. Watching it grow, seeing people wear the gear, and hearing their stories about what the outdoors means to them. That’s what keeps me going.
What sets Top Squatch apart from other brands is that we’re not just selling clothes; we’re building a community. Our customers aren’t just customers, they’re part of the tribe. Every purchase helps protect the places we all love most, with 10% of sales going back to conservation. At the end of the day, it’s about more than apparel. It’s about purpose, connection, and giving back to the wild that gives us so much.
What would you say have been one of the most important lessons you’ve learned?
I think the most important lesson I’ve learned along the way is to trust my gut. I’ve always been my own toughest critic, constantly second-guessing ideas or overthinking decisions. But time and time again, I’ve found that when I follow my instincts, things usually fall into place. And even when they don’t, I still learn something valuable from the process.
Building Top Squatch has taught me that growth doesn’t come from having every answer, it comes from taking the leap, making mistakes, and trusting yourself enough to keep going.
Contact Info:
- Website: https://www.topsquatch.com
- Instagram: https://www.instagram.com/top.squatch/
- Facebook: https://www.facebook.com/people/Top-Squatch/61576605604921/
Image Credits
Ralston Garrett photography and Brady Ashcroft
