Today we’d like to introduce you to Callie Buttars.
Hi Callie, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
The Woman Behind Pineapple Express Aesthetics: A Story of Connection, Growth, and Finding Her Own Way
Before becoming a master esthetician and the owner of Pineapple Express Aesthetics, my life looked very different. I spent nine years working at Western Governors University, building a career outside of the beauty industry. Becoming a master esthetician wasn’t necessarily something I had dreamed of growing up. What I did dream about was understanding my own skin, learning how to properly care for it, and discovering the science behind what makes our skin healthy.
What started as a personal interest eventually grew into something much bigger than I could have anticipated.
My story, however, isn’t just about skincare or finding a career I love. A lot of who I am today was shaped long before I ever stepped into an aesthetics classroom.
I had a relatively quiet and lonely childhood. I think growing up that way created a deep appreciation for connection and a desire to make sure the people around me feel seen, heard, and comfortable. It’s something I’ve carried into adulthood and, ultimately, into my business. I may initially come across as someone with a tough exterior, but underneath that is someone who values softness, understanding, support, and genuine human connection.
Life has brought me through more hardships, setbacks, losses, and turning points than I could ever fit into one story. I’ve lost a lot, gained a lot, experienced a lot, and felt things that have fundamentally changed the way I see the world. I don’t necessarily believe every part of our story needs to be shared to explain who we’ve become. Sometimes it’s enough to acknowledge that the experiences we’ve lived through have shaped the way we show up for others.
I think that’s one of the things that makes my approach to aesthetics different. I don’t want someone to feel like they’re just another appointment on my schedule. I want them to feel comfortable being themselves. I want them to feel welcomed, understood, and cared for without judgment.
Pineapple Express Aesthetics has become an extension of those values. Yes, it’s a business built around skincare, beauty, and results, but at its heart, it’s also about connection. It’s about creating a space where people can take a breath, put the outside world aside for a little while, and feel like someone is genuinely taking care of them.
Looking back, I never could have predicted that my curiosity about my own skin would lead me here. But I’m grateful that it did. What began as a desire to understand skincare has turned into an opportunity to help others feel more confident, create meaningful relationships, and build something that is truly my own.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road. I opened my business during COVID, which was honestly one of the hardest times to start something because people weren’t comfortable with close contact. There were moments I questioned whether it was even possible. But I held on. I leaned on perseverance and hope, believing people would eventually come back. And over time, through patience, listening, and building trust one client at a time, the business slowly began to grow into what it is today. What kept me going was a belief in the importance of connection, care, and creating a space where people feel comfortable, even when the world felt really distant. That’s what made the challenges worth facing, and ultimately what helped the business take root.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Pineapple Express Aesthetics is more than just a skincare studio. It’s a space built around connection, confidence, and self-care. We offer advanced skincare treatments like customized facials, microneedling, chemical peels, and Korean head spa experiences, along with lashes, waxing, and brow services. What sets us apart is the balance between results and relationships. I don’t want anyone to feel like just another appointment on the schedule. Every client is different, and I take pride in tailoring each experience to their individual needs. One of the things I’m most proud of is creating a brand that feels like an extension of who I am. Pineapple Express has personality. It’s welcoming, it’s fun, but it also offers elevated treatments, professional care, and a luxury experience. Ultimately, it’s not just about looking better. It’s about feeling confident in your own skin and having a space where you can show up exactly as you are.
Can you talk to us a bit about the role of luck?
That’s a good question. Luck has shown up in both small and big ways, but usually it’s been the kind of luck that comes after a lot of persistence. Bad luck, like opening during COVID, felt brutal at the time. But surviving that wasn’t luck, it was resilience, patience, and consistency. The good luck, like building a loyal client base or being recognized with awards, usually came when I kept showing up even when things were slow. So, luck has been in the background, but the real driver, for better or worse, has been showing up and, making the most of whatever came.
Pricing:
- Customized Facials start at $100
- Microneedling starts at $200
- Online Store: IMAGE skincare available on our website
- Apprenticeship Programs starting at $13,000
- Certifications & Kit $100-$700
Contact Info:
- Website: https://Pineappleexpressutah.square.site
- Instagram: https://www.instagram.com/pineappleexpressaesthetics
- Facebook: https://www.facebook.com/pineappleexpressaesthetics
- Other: Https://linktr.ee/pineappleexpressaesthetics
