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Life & Work with Erin Woodruff

Today we’d like to introduce you to Erin Woodruff.

Hi Erin, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I am a wife and mom and live in Lehi, UT. I have one daughter who is one. My husband and I have been married for 6 years. I have a bachelor’s degree from the University of Utah in Strategic Communications. I am also a certified life coach through The Life Coach School.

I grew up in Blanding, UT and most of my memories from my early years are filled with leading. Whether that was in sports, community programs, church groups, or my family. I loved being a leader and teacher. Working with people and helping others improve was always something that drew me in.

When I was 19, someone told me that I should be a life coach. I had no idea what they were talking about, but the comment never left my mind.

I decided to go to college and got my bachelor’s degree, I got married, and bought a house. After a few years of marriage, we wanted to start a family, but after months of trying, I had to accept the reality that getting pregnant might not be as easy as we had thought.

So, I started to think about other things I wanted to do with my time. The seed that was planted to become a life coach had grown into a huge desire for me over a few years. I had done as much learning as I could about the industry and research about certifications. I finally decided to enroll in a certification program and it was the best decision I could have made.

In 2021, I was certified to be a life coach and I also had a beautiful baby girl. There is no way I could have known how everything was going to fit together, but it has all worked out more beautifully than I could have imagined.

Now, I am a Time Management coach for moms with young kids. I help them build routines and structure for their home life so they can also do things they want to do. And I absolutely love it!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Starting a business is one of the hardest things I’ve ever done. It has pushed me in new ways that I never anticipated. There is so much to learn and manage. With all of that, having a baby for the last year has added a lot of variables to my working life. Because I am the primary caregiver and run my business from my home, sometimes it can be overwhelming.

Every day changes with kids, but it has pushed me to be such a better mom, coach, and person. Because of all the struggles that come with kids, I have been able to help my clients in such a better way. I know what it is like to have plans and scheduled events ruined last minute because your baby had a blowout or threw up.

As a coach, one concept that I teach is that life is 50/50, 50% great and 50% not so great. So of course, there are challenges, but there are just as many blessings and opportunities.

Appreciate you sharing that. What else should we know about what you do?
When I chose to start my business, I went back and forth between niches for a long time. I finally settled on coaching moms with young kids on time management, because I realized how few resources there are.

This is a very unique niche because most time management resources are for corporate, business, and leadership settings. Although moms could apply it to their home life, the skills are not near as transferrable. So for me, there is a HUGE need here. Knowing how to structure your home and family life can be really daunting if you don’t know where to start.

I absolutely love being a coach. For me, there is nothing better than being able to help someone make drastic changes in their own life. And the best part is, it’s not because of me. My clients are the ones who change their own life, I simply give them ideas, tools, and resources to help them feel empowered and confident.

I am known for being a coach that offers time management strategies and the necessary mindset to carry through with those strategies. I help my clients understand what they need to think and believe about themselves to create structure and routine for their life. Time management isn’t usually approached this way, which is another reason I am so much fun to work with!

I am most proud to be a woman who wants to help other women. I want all women to be successful in motherhood as well as in their personal lives. I think too many women put their own life on hold until their kids are grown, rather than growing up with their kids every day. All of the things I teach can improve and expand your life!

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
During the pandemic, I have definitely learned the importance of connection along with mental health awareness. Being able to communicate openly and without judgment is extremely important. I have learned this over and over again through the pandemic. In my opinion, everyone should put their mental health at the top of their priority list. Many resources are available, coaching, therapy, counseling, and more.

There is always room for us to grow and learn. Connecting with those around us is something that we took for granted before the pandemic and COVID really changed that. Most people were flooded with gratitude for the connections that they did have when they got to reunite. I hope that we can be appreciative of that every day moving forward.

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