Today we’d like to introduce you to Heidi Maloy.
Hi Heidi, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I was first looking for a natural alternative to popping Ibuprofen like candy for chronic migraines when I tumbled down the Essential Oil rabbit hole.
In researching and ordering ingredients, I realized I could overlap some fun items with my new ingredients like shea butter and beeswax. I made my first batch of lip balms for my cute young girls and made enough to share with friends too, after trying them though, my friends wanted more.
I quickly learned of the benefits of natural products for our skin and discovered how wonderful they really can be. I found that there is a need for these products for me and anyone else looking for them, and accidentally stumbled from having a hobby to building a Business.
I’m a curious and natural nerd with a penchant for studying and experimenting, so I kept making and tweaking new formulas and recipes to make new things like lotions, balms, bath salts, bombs, scrubs, creams, you name it. I’m uniquely suited for this field because my nerd brain loves science and chemistry and making the products function better but my creative brain loves to add color, scent, flavor, and design aesthetics.
Everyone that tried my products liked them, and I kept creating and improving. My husband is in the technology field, and one day announced that he was starting a website for me so my friends and family could order more easily. Then, my friend recommended me as a vendor for a local popup boutique and craft show.
So for a few years, I just had slow and steady growth from the website, local boutiques, and word of mouth. For many years, I have run this little business as a one-woman show. I started in my basement kitchen creating the recipes, I made everything by hand, I designed the labels, the website, everything. I set out to create products that provide top quality but for a reasonable value.
In 2019, as I was driving our cute little Main Street in town, there was a “For Rent” sign in the window of one of the little shops. I thought it can’t hurt to call and ask. That very afternoon I met with the Owner, that night I made pros and cons list, and the next morning, I had signed a lease. Ready or not, I was going to try to run my first Brick and Mortar. We’ve mostly grown by reputation and word of mouth.
I’m convinced that smelling my products makes you want to try them, but after trying them, using them is what makes you want to come back for more. In 2021, I was able to grow to hire my very first employees but we are still a very small family and friends run business still creating everything in small-batch, from scratch.
It’s been wonderful being able to hire one of my best friends and daughters to work with me. I’ve been surprised to find that I love being a part of our small business community, particularly our cute and historic downtown area, and happily surprised at our warm reception when people find us.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We were just starting to gain some momentum with the Shop and then 2020 hit. Quickly, I was faced with the decision to keep paying rent for a space that wasn’t even open or close for good. One morning I had decided that I was going to have to face the facts and make a hard decision very soon.
That afternoon, I received an order for 200 Hand Creams for hard-working nurses, and I had the rent money to delay my decision for one more month. There were months when my bills were paid, but I had $25 in my business account, and I stuck it out. I reopened for regular hours in September of 2020, and we’ve been slowly growing ever since.
We encounter the regular ups and downs and learning curves associated with learning to run and grow any small business and continue to balance administration, growth, supply line issues, labor, and rising supply costs. After running everything by myself for years.
I have to manage my control issues and maintain my levels of standards but it has been so fun building and educating and growing our team too.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in making handmade natural Body, Bath, and Beauty products. While many would dub me as an Entrepreneur and Small Business Owner, and that certainly is true, I most identify as being the maker and creator of all of our products. In my Business, I have been dubbed a mad scientist, baker, witch, chemist, magician, and dealer.
I’m most proud that I have created this Business from the ground up, most solely by myself, and with Zero debt. I have grown it organically every step of the way, and have let it grow into what it has and will become. I have created products that genuinely help people, something that helps people smell good and feels great.
I truly love when I can really relieve an issue, whether it’s a skin problem they’ve had for years, finding something or creating something that works with their specific allergies, or filling a specific need. I love it when I can help soothe someone going through chemo, surgery, or any loss.
I love when I can meet someone and help them find the perfect product or scent that just makes them really happy, and even remind people that it’s okay to take a moment for themselves. The greatest part of opening the Brick and Mortar has been the opportunity to more closely interact with my customers whom I call friends and the community at large.
I’ve created a comfortable and welcoming space where people truly love to just be. We have a comfy couch near the front door that we affectionately call the husband’s seat and the therapy couch. It’s amazing when customers, friends, and new friends can just wander in, sink deep into the sofa, and happily sigh that they just like being here.
Is there anything else you’d like to share with our readers?
We joke that our business motto is “I’m sorry, and you’re welcome.” It has come about because it applies in so many situations. A customer says that they only came in, for one thing, only to find too many things they love.
A customer barely walks in the door, and smiling proclaims that I’ve ruined them because now they can only use their favorite product of mine. A wife laughingly informs me that my Shampoo is the only one her husband will use now. They find it too hard to decide which scent really is their favorite.
They came in “just” for a gift, and leave happily with cute wrapped gifts and something special for themselves as well. My business may have begun with great products, but it continues because of great people.
- Email: email@example.com
- Website: www.heidimaloy.com
- Instagram: @heidimaloy_handmade
- Facebook: @HM.heidi.maloy