Today we’d like to introduce you to Janeen McCormick.
Hi Janeen, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I have been in the medical device industry for the past 30+ past years but I really wanted to own my OWN business. I wanted to use my 30+ years of business development, sales and marketing experience to create my own culture, community and success. My love for fitness and my entrepreneurial spirit got me thinking…
I was introduced to btone FITNESS in June of 2021 through an IG ad. I was looking for a workout that was different and complimented my current workouts. A super efficient workout that included strength training and a supportive community in a boutique fitness atmosphere. btone had it all and was changing my body in ways that I had not seen before. Everything about btone was different… the 45-min workout was so effective and the app was so easy to use as a one stop resource for everything btone.
Just three months after my first btone class I had the opportunity to meet Jody Merrill, the founder of btone FITNESS. At the time I was living in Boston, Ma and contemplating where I was finally going to place roots to retire. I had lived in 8 states for my career and wanted to be closer to my hometown in Northern California to be closer to family. I decided that Utah had everything I wanted and Salt Lake City would be an absolutely fantastic place to open my first btone. I moved back to Utah in 2023 and now have my first btone FITNESS studio open in the Brickyard area of Millcreek.
Our grand opening was November 12th and we are creating such an amazing boutique fitness culture and community of people who are both new to working out and professional athletes alike. Our Mission is anchored in “people helping people”:
Creating a supportive and inclusive fitness community where people inspire and empower one another. We are dedicated to fostering connections, sharing knowledge, and offering personalized support to help every individual achieve their health and wellness goals. Together, we build a stronger, healthier world—one person at a time
Our Vision:
Empowering our btone FITNESS team to reach their full potential by fostering a culture of continuous growth, progression, and well-being. We are committed to providing the support, feedback and opportunities necessary for every employee to thrive, both personally and professionally, as we build a transformative fitness community together.
The btone FITNESS Brickyard studio is ONE of a KIND for Utah and I predict there will be many opening throughout the state over the coming years. Working both my full-time medical device role and opening my first btone studio has been a ton of work, but it’s been so rewarding and I find so much joy in owning my OWN business. It’s been an amazing experience. Dreams really do come true!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
This is my first time opening a franchise and I didn’t know what I didn’t know. Overall I would say it hasn’t been super easy, but I have had a ton of support. One of the biggest obstacles was finding the right studio with the right landlord. A good landlord is critical to your success.
One area that can be a source of big challenges is construction. I have to say that my general contractor Correy Seldon of Rand Construction held my hand from start to finish and made it virtually seamless. I am excited to work with him and Rand on future studios projects.
I would say by far the most challenging part of this whole process is having a full-time very demanding job on top of opening the studio. I have a very supportive team of instructors and a social media manager that help take most of the day to day load off of me. Although most days I am working 15 hours a days I am living my dream. I am so grateful for EVERYONE. It truly does take a village and I couldn’t do this without them.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
btone FITNESS Brickyard is NEW and ONE of a KIND in Utah. We are an approachable hybrid of Pilates-inspired movements and strength training, delivered in a super efficient 45-min full body core centric workout that packs a serious punch. Reformer fitness and pilates remixed done on a customized resistance platform called an ArkeTONE aka TONEy. Beyond a sleek design, TONEy is known for being comfortable and stable providing a smooth ride that keeps you focused on your breath and form. No matter your age, injury, size or mood — TONEy is a broad chest to sweat on, your steady and reliable friend. The arkeTONE is an elite resistance platform that allows you to safely explore a wide range of effective and results-driven exercises that will leave you sore in places you didn’t know you had. The marriage of the btone cannon of moves executed upon TONEy is where the magic happens. And it happens fast.
btone fitness is not a ‘one size fits all’ workout. Professional athletes can work out next to someone who is new to exercise and both can get exactly the level of intensity they need. Our instructors are trained to ensure you are getting cues for modifications and challenges to aid you in achieving your work out goals for the class. You should never leave our studio feeling defeated, only uplifted and feeling accomplished.
What does success mean to you?
Setting a “c type” goal and doing everything necessary to achieve it. Adopt a strong work ethic, absolute determination and do not take no as an answer. Reduce limiting beliefs, and believe that you can do anything you need to in order to support your goals. There are truly no limits in our capabilities. All you need is a vision.
Pricing:
- 2 weeks of unlimited btone classes for $49
Contact Info:
- Website: https://www.btonefitness.com/
- Instagram: https://www.instagram.com/btonefitnessbrickyard?igsh=Y2w5OG0xZW03Mm5t
- Facebook: https://www.facebook.com/share/15WrhS4WVc/?mibextid=LQQJ4d
