Today we’d like to introduce you to Sarah Dyrr
Hi Sarah, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
A decade ago, I got into social media and became obsessed with understanding what makes businesses go viral. I studied the patterns, tested strategies, and figured out how brands could capture attention at scale. Then COVID hit. The world shut down, and I decided to take my work remote—living in an RV, documenting my travels, and diving deep into outdoor videography.
That content got traction, and eventually, an agency picked me up, which led to incredible opportunities working with tourism boards worldwide. But as I traveled more, I realized something was missing: the conversation around regenerative travel—how we, as travelers and businesses, can actually create a positive impact instead of just consuming destinations.
So, I built Sagas Production. The entire focus? Working with destinations and brands that care about sustainability and are actively moving the needle to make travel better. Now, I do videography for companies aligned with that mission—because the future of travel isn’t just about where you go, it’s about how you show up.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth? Not even close. If anything, the struggles were the price of admission.
Starting out, I had to learn everything the hard way—what actually makes content go viral, how to monetize creativity, and how to get brands to take me seriously.
When I started working with tourism boards, I thought I’d made it. But then I realized the industry was stuck in its ways—focusing on numbers, not impact. I saw a huge gap in conversations around sustainable travel, but convincing brands to care? That was a fight. It took time to find companies that actually wanted to do something, not just say something.
But that’s the game. Every setback forced me to level up—sharpen my skills, refine my mission, and build a business that aligns with what actually matters. Now, I get to work with brands pushing for real change, and every struggle along the way made that possible.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I create high-impact travel content that doesn’t just look good—it moves the needle. My specialty is videography and social media strategy for tourism boards and brands that actually care about sustainability. My goal is to showcase the spots that are making a difference to help travelers choose and have the information right there for them. When you plan a trip what do you look for? Good restaurants? Fun Activities? Wildlife sightings? All are important and in crafting places to promote that also help the world. We don’t have to change what we do to have fun, but we can show how choosing place A over place B can not only make for a more memorable memory for the customer but also have a positive impact on the space.
What sets me apart? A few things. First, I’ve spent over a decade understanding why content goes viral. Most people post and hope for the best—I reverse-engineer what actually works. Second, I’m one of the few licensed female FPV drone operators in this space, which means I capture travel in a way most people can’t. Third, I built Sagas Production to focus on regenerative travel—helping brands showcase not just what they offer, but how they’re making the world better.
What I’m most proud of? Working with brands that actually give a damn. There’s a lot of performative sustainability out there, but I align with companies pushing for real change. Seeing my work helps destinations attract the right kind of traveler—the ones who want to preserve and respect the places they visit. That’s what keeps me going.
If you had to, what characteristic of yours would you give the most credit to?
Relentless adaptability. The social media landscape changes daily. What worked yesterday won’t necessarily work today, and if you can’t pivot fast, you get left behind. I’ve built my career by constantly evolving—learning new platforms, testing new content strategies, and staying ahead of trends before they go mainstream.
Contact Info:
- Website: https://www.sagasproduction.com/
- Instagram: https://www.instagram.com/sagasproduction/
