Today we’d like to introduce you to Candace Percival.
Hi Candace, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I spent the first 10 years of my “working life” in the medical field. I thought that’s where I would stay forever. But when I was offered a job for a start-up company helping other small businesses I said why not? And that quickly became my passion! I love seeing small businesses win!
In 2018 I started a creative event business with a coworker, we had a lot of fun until 2020 when Covid hit and we were forced to shut down. I decided it was time to head back to school for marketing & business. As I have been working my way through school I have also been building my dream business! I have now been helping small businesses for 7 years, and it is truly my calling!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Going to school, and being a solo mama to my son & daughter, while building a business has been anything but smooth.
But every time I think about quitting, the universe has a way of reminding me why I’m doing what I’m doing. One reason I’m so passionate about helping others with their business is because of how little help I had in the beginning.
Having people in your corner is so powerful!
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
My business has evolved a lot over the last couple of years. I started out mostly helping business owners create content.
Then I began diving into email marketing, which has become one of the biggest pillars of what I do. I said YES to lots of different opportunities, especially in the beginning, so I could learn all the things and have all the experiences.
This year I have definitely been niching down & saying no a bit more, but that’s because I feel like I have really found where my value lies and how I can help business owners.
My business is now focused on content creation, email marketing, and branding/product photography.
Images attract & words connect helping my clients reach their ideal clients using beautiful images & words, there is nothing more satisfying for me!
I have worked with realtors, restaurant owners, supplement companies, influencers, social selling companies, coaches, makeup artists, lenders, writers, editors, clients in the fitness industry, etc.
How do you define success?
I definitely used to think success had to do with the amount of money or amount of clients or amount of followers a business/person has…
But what I’ve learned is a lot of short-term, small-scale, projects can be considered successful too. When our creative event business closed in 2020 I would have told you we didn’t succeed. Looking back now I realize I learned SO much. I made connections. There are so many wonderful things that came from that “unsuccessful business”. I would say in a heartbeat now it was successful
So my definition of success is anything that brings value to your life and others, no matter the length. Successful things don’t have to be forever things.
Pricing:
- Photography – $50 for every 30 minutes of shooting.
Contact Info:
- Website: https://www.candacecayemarketing.com
- Instagram: instagram.com/candacecayemarketing
- Other: instagram.com/candacecaye_
