Today we’d like to introduce you to Matt & Crista Vance.
Hi Matt & Crista, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Husband and wife team Matt and Crista Vance launched Mobrium in 2022. After publishing The Review Cycle: The four step model to mastering your online reviews, Matt had identified a key underserved niche in the market. Many solutions existed for supporting product and company ratings and reviews, but no service supported employers with collecting and managing employee reviews on sites like Glassdoor and Indeed.
Mobrium, a B2B SaaS offering was born as the original employer reputation platform. Following the proven process outlined in The Review Cycle, Mobrium helps HR leaders strengthen company culture from the outside in with automated employee review requests, centralized review monitoring and AI-powered feedback analytics of both external and internal employee feedback.
As a bootstrap startup, Mobrium has grown to now service employers domestically and internationally and has supported significant ratings and review improvements resulting in many national best-place-to-work awards.
Matt and Crista also co-host The Culture Profit podcast, recently awarded a 2025 Spotify rising star show. The podcast focuses on why putting people is good for business. The Vances live in Logan, UT with their 5 kids.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Launching a tech company with no funding has been a learning experience. Like remodeling our old brick home, we’ve taken the approach of “put the hole in the wall, then figure out how to fix it.” Learning how to invoice, do business taxes, testing sale strategies and many other business needs have improved over time with some trial and error and asking mentors for guidance.
We also welcomed our 5th child into our family in late 2023 who was born with a genetic disorder and a cleft lip and cleft palate. Navigating his needs with surgeries and medical care while pushing the business forward has been challenging. We gratefully acknowledge the blessings of God on our family and the caring support of family and friends.
Appreciate you sharing that. What should we know about Mobrium?
ABOUT MOBRIUM:
Mobrium is the original employer reputation platform. We help HR leaders strengthen company culture from the outside in with automated employee review requests, centralized review monitoring and AI-powered feedback analytics of both external and internal employee feedback.
Why HR leaders choose to work with Mobrium
Improve recruiting
Decrease turnover
Strengthen employer reputation with better ratings and awards
How Mobrium works:
⭐️️ Automate review requests across top employer sites (FTC-compliant, time savings, anonymized, diversified and stronger reputation)
💻 Centralize employer rating and review management (View/respond to all reviews, reporting and aggregated stats for employer branding.)
👂Collect anonymous employee feedback internally and reply back. (Encrypted suggestion box prevents voluntary turnover, acts as a reputation insulator, AI-powered analytics.)
ABOUT CRISTA:
https://www.mobrium.com/leaders/crista-vance
I would add to this that Crista (as a mother of 5 and co-founder of Mobrium) recently published 2 children’s books about AI:
ArtiFISHal Intelligence: A kid’s guide to the technology of artificial intelligence
Flint’s Secret Treasure
ABOUT MATT:
https://www.mobrium.com/leaders/matt-r-vance
Do you any memories from childhood that you can share with us?
CRISTA:
Collected bouncy balls from an arcade and threw them against their garage door with her brothers until they dented the garage door. Then they stopped…temporarily.
MATT:
Matt and his two brothers found lots of ways to make money over the years. His favorite was when he was about 8 or nine selling painted rocks door to door.
Pricing:
- Mobrium pricing can be found at: https://www.mobrium.com/pricing
Contact Info:
- Website: https://www.mobrium.com
- Instagram: https://www.instagram.com/mobrium
- Facebook: https://www.facebook.com/Mobrium
- LinkedIn: https://www.linkedin.com/company/mobrium
- Twitter: https://x.com/mobrium
- Youtube: https://www.youtube.com/@mobrium
